WFTGA Statement on Heat Warnings: Professional Responsibility Begins with Self-Care
As heatwaves across Europe intensify, our responsibility as tourist guides grows – not just toward our guests, but also toward ourselves. Extreme heat is no longer an exception; it is a new reality that demands attention, adaptation, and solidarity within our profession. In these challenging conditions, the role of licensed and well-trained guides, especially those […]
“Free Tours” in Focus: A Fair Dialogue on Quality, Professionalism and Sustainable Practices
In recent years, Free Tours have become a familiar feature in urban tourism landscapes worldwide. What began as an innovative, customer-oriented model—offering “pay-what-you-like” walking tours—has grown into a global phenomenon. These tours, often promoted via digital platforms with impressive marketing strategies and social media reach, have succeeded in capturing a significant market share. At the […]
Convention 2026 Japan – Register now!
A huge thank you to so many of you who joined us live for the webinar introducing the 2026 Convention! We were truly delighted and overwhelmed to see people from all over the world connecting with us and each other. It really emphasized the reach of our global guiding community,
When Silence Becomes a Lie: Queer History as an Opportunity for City Tours
Tour guides are more than navigators – they decide which stories survive. It’s high time that queer history finds its natural place in guided tours. Matthew López poses a fundamental question in his play “The Inheritance”: “If we can no longer be in conversation with our past, what will our future be?” These words strike […]
Tourist Guides as Catalysts for the Sustainable Development Goals
An Essential Partner for Sustainable Development The Overlooked Agents of Sustainability Whilst the world grapples with the triple challenges of climate change, global inequality, and cultural polarisation, there exists a professional group working daily at the frontlines of human connection and sustainable change: Tourist Guides. They are the invisible architects of cultural exchange and the […]
Empowering Responsible Tourism through Education: A Case Study from Shanghai Institute of Tourism
As the global tourism industry continues to recover and evolve in the post-pandemic era, the role of tourist guides has never been more essential. At the Shanghai Institute of Tourism (SIT), we believe that guides are not only interpreters of destinations but also educators for responsible travel behavior. To that end, we have developed a […]
NU Baliwag School of Tourism and Hospitality Management Joins the Celebration of National Tour Guides Day 2025!
In partnership with the Central Luzon Tour Guides Association (CLTGA) and Department of Tourism Region III, we proudly celebrate the passion and purpose of our tourist guides the heart of cultural storytelling and heritage preservation. June 16, 2025 Event Title: Tourist Guides 3:0 – Guiding Society Towards Sustainable Development This year’s celebration spotlighted […]
Train the Trainer Course now OPEN for applications
Do you share the desire to become a world-class tourist guide? Are you dreaming of passing on your skills and knowledge to the next generation of tourist guides? Are you keen in shaping the future of our ever evolving profession? Well, now is the time to become a WFTGA Trainer. We are inviting applications for […]
Official Statement of the WFTGA on Peace, Diversity and Human Dignity
As the global federation of tourist guides, we count among our valued and beloved members diverse individual members and associations from around the world. We continue to extend our heartfelt thoughts to all affected by ongoing painful conflicts and wars. War is never a solution for disputes. At our core, humanity seeks peace, connection, and […]
Newsletter: The Wait Is Over – Registration for WFTGA Convention 2026 Opens Soon!
Dear colleagues and friends, After months of anticipation and careful preparation, the moment we’ve all been waiting for has finally arrived: The registration for the 21st WFTGA Convention 2026 in Fukuoka, Japan is about to open! To celebrate this special occasion, we warmly invite you to join us for a live launch webinar on: Date: […]
