Executive Board

The day-to-day running of the World Federation is the responsibility of the Executive Board whose members are elected by delegates of the member countries for a two- year period at each Convention. To take a position on the Executive Board one has to know that such a position means complete involvement, dedication and many hours of work. Executive Board members who are elected must be actively practising tourist guides who are not tour operators, or tourist guide employers.

Alushca Ritchie
Alushca Ritchie President

[email protected]

South Africa

+27 82 874 7711

In her 5th year as WFTGA President, and with 15 years’ experience in Tourism, Alushca brings her experience and passion as both Tourist Guide and that of the Association Industry to the WFTGA. Her passion for the Food and Wine industry led her into Tourist Guiding and previously held the positions of CEO and Chairperson of the Cape Tourist Guide Association (CTGA). She is an active qualified Gastronomy Tourist Guide in Cape Town, South Africa. Her experience in Tourism includes serving on the Board as Director for Cape Town Tourism (Destination marketing company) for six years, Vice Chairperson of Women in Tourism, Past President of SKAL International Winelands, and has worked for the South African Tourism Services Association (SATSA). She is currently a founding Board Member of International Cultural and Creative Industries (ICCIRA). She has completed several courses and studies in Wine Tourism, Tourism and Business Management, Association Management, and is a CATHSSETA registered Assessor, Moderator and Facilitator. She continues to volunteer her time to Associations, NPOs and has a strong focus on mentorship for Women in tourism, namely SMMEs and new Tourist Guides.
Viola Lewis
Voiola Lewis Training Portfolio
Lead International Trainer

[email protected]

Scotland

+44 7718 200 180

Viola draws from over 20 years’ experience in tourism and training and was elected to the WFTGA ExCo in 2019. She is a Blue Badge Tourist Guide for Scotland, a trainer with the Scottish Tourist Guides Association (STGA), the European Federation of Tourist Guide Associations (FEG) and a Lead International Trainer with the World Federation of Tourist Guides Associations (WFTGA). Before becoming a guide, Viola worked for European Commission Programmes and gained a strong capacity-building ethos. Viola has trained tourist guides and trainers of tourist guides in many countries. She worked as a trainer in the cruise industry and delivered the WFTGA Cruise Guide Endorsement Course. Viola holds the T-GUIDE qualification for guiding people with learning difficulties. Tourism for All and Sustainable Tourism are of paramount importance to her. Viola enjoys a broad variety of activities, from training volunteer guide in regeneration areas to advanced trainer training and moderation of the STGA Blue Badge Course. Viola has served on the STGA Board of Directors and as Training Manager, shaping and implementing policies and strategies in tourist guide training and accreditation. She served as Convener of the FEG Training Consultative Group and is currently the WFTGA ExBo Member looking after the training portfolio. Developing potential remains her passion.
Sebastian Frankenberger
Sebastian Frankenberger Vice President (Co Opted)
Technical Admin, Website, Support

[email protected]

Austria, Vienna

+43 676 9179366

Sebastian is a tourist guide in Germany and Austria since 2003. Since 2017 he is CEO of an incoming dmc for landexcursions along the Danube for river cruise companies. Last year he founded in Vienna a tourism academy. In the WFTGA he is the expert for all digitalisation processes.
Sarah Janning-Picker
Sarah Janning-Picker Secretariat (Co Opted)
National Trainer

[email protected]

Germany, Hamburg

Sarah has been a tourist guide in Northern Germany since 2010 and has completed her WFTGA National Trainer course successfully in November 2019. She’s a dedicated and passionate tourist guide as well as an approachable and very northern type of person. In her vice-president’s work for the Hamburg Guides association she drives digitalisation and innovation in order to get guides ready for the future while highlighting the power of collaboration between so-called “competitors”. In addition to her work for her regional association, she is serving the World Federation as Area Representative for North/West Europe and spends some time on improving internal processes and website structures of the WFTGA. In her “free time”, she has just completed an MBA.
Gene Reyes
Gene Reyes ExBo Member
Area Reps

[email protected]

United States, Washington

+1 504 417 1342

Gene Reyes has been a tour guide in the USA since 2002. He is a Past President of TOUR GUIDES ASSOCIATION OF GREATER NEW ORLEANS and NATIONAL FEDERATION OF TOUR GUIDES ASSOCIATION- USA. Gene has attended four WFTGA Conferences and a member of the Executive Board since 2019 . He is currently serving as the Executive Board liaison contact to the Area Representatives and Coordinator Maricar Donato. He is a graduate of Louisiana State University and a long time member Toastmasters International.
Manu Del Rosario
Manu Del Rosario ExBo Member
Cultour Card

[email protected]

Philippines

A tourist guide in the Philippines since 2011 and has done training, tourist guiding and full pledged tourism practitioner as his professional career. He is also a Licensed Nurse and Licensed Teacher in his country. His expertise also covers Culture and Heritage, Service Excellence and Luxury Tours. He handles the Cultour Card portfolio of the WFTGA.
Hermann Friedsam
Hermann Friedsam Treasurer (Co Opted)

[email protected]

Austria, Vienna

President Emeritus:
  • 1985-1987 Yossi Grau (R.I.P.)
  • 1987-1993  Jane Orde (R.I.P.)
  • 1993-1999 Titina Loizides
  • 1999-2001 Deborah Androus
  • 2001-2003 Elisabeth Schroder
  • 2003-2007 Ruby Roy
  • 2007-2013 Rosalind Newlands OBE
  • 2013-2017 Felicitas Wressnig
  • 2017 – present Alushca Ritchie