Country reports from our member associations

Associations Journeys

A cherished WFTGA tradition: once a year, our global family of tourist guide associations comes together online to learn from one another and to grow collectively.

Marián BilačičWFTGA Secretary

Learning from each other

One of the best examples of what makes our Federation special

The Associations Journeys offer a unique space for associations to exchange their challenges, successes, innovations and visions for the future. They show what makes our Federation so special: the ability to learn with and from each other across continents and cultures.

Over the years, the presentations from participating associations have become an invaluable repository of knowledge. Explore the collection of previous Associations Journeys below: a rich resource especially for treasurers, chairpersons, board members and anyone wishing to strengthen their association’s professional structures and community impact.

Tourist guides: encourage your board

Taking part is a wonderful opportunity to showcase the work of your association, highlight national or regional developments and present your organisation as a leader within the global guiding community. Your voice and experience can inspire colleagues around the world and contribute to the collective progress of our profession.

The programme

What's inside the Associations Journeys

Each session brings together several associations, one after another, presenting to the whole WFTGA family over video call: a look inside how a fellow association actually runs.

How other associations are governed: boards, elections, committees, and how they keep members engaged.
How they train and licence guides, and what continuing education looks like in their country.
How they fund themselves, price membership and build partnerships with tourism boards.
Real challenges other associations faced, and practical ideas you can bring home to yours.

Present your association