Area Representatives are appointed by the Executive Board to provide liaison between the Board and with the membership. This is to encourage new membership and assist with the formation of Tourist Guide Associations where no Associations exist. Both Executive Board Members and Area Representatives are active professional tourist guides. They are volunteers who dedicate their time and effort to achieving the aims of the Federation and to the promotion of tourist guides worldwide. Area Representatives have to abide by the Aims and Objectives of the WFTGA.