The European Federation of Tourist Guide Associations (FEG) invites you to this year’s Annual General Meeting (AGM) and an unforgettable cultural journey through the heart of Sweden. Hosted by SveGuide, this exceptional gathering blends professional development with rich local heritage, picturesque landscapes, and festive traditions.

️ Main Programme Highlights

Begin your Swedish adventure in Stockholm, the elegant capital built on 14 islands, before tracing history in Uppsala, exploring the UNESCO heritage sites of Falun, and soaking in the storybook charm of Lake Siljan and Dalarna.

Delight in:

✔️ Guided walks through Stockholm’s medieval Gamla Stan

✔️ Visits to world-famous sites like the Vasa Museum and Falun Copper Mine

✔️ Traditional Swedish fika, festive Christmas lunches, and artisan cheese tastings

✔️ A vibrant gala evening featuring ABBA hits and Swedish folklore

✔️ Cultural deep-dives into the lives of Linnaeus, Carl Larsson, and the legacy of the Dala horse

FEG AGM

While delegates meet to shape the future of our profession, accompanying participants will continue exploring Sweden’s culinary and cultural gems through specially curated excursions.

✨ A Celebration of Heritage, Fellowship, and Guiding Excellence

Whether reconnecting with colleagues, discovering new stories, or dancing the night away—this year’s FEG meeting promises inspiration, joy, and unforgettable memories.

We look forward to welcoming you to Magic Sweden!