After 40 years of WFTGA Conventions for Tourist Guides, we are fundamentally transforming our approach.
Local hosts can now focus entirely on what they do best – creating innovative, state-of-the-art guided tourism experiences that don’t yet exist – whilst WFTGA handles all administration, financial responsibility, and brings world-class lecturers and workshop facilitators to advance the profession globally.
Through comprehensive training programmes, we elevate local guide standards and create sustainable, lasting impact that transforms destinations long after the Convention ends.
This partnership approach makes hosting both more impactful and more achievable.
WFTGA Secretary and Portfolio Conventions
By Tourist Guides, For Tourist Guides:
Transforming Professional Tourism Globally
WFTGA Conventions are the world’s premier gathering where 250-500 professional tourist guides from over 50 countries unite to revolutionise the tourism sector and transform local communities. This isn’t just another tourism conference – it’s a movement that elevates destinations, empowers tourist guides, and creates lasting change for the better.
The Ultimate Professional Experience
Every WFTGA Convention brings together the most passionate and skilled tourist guides on the planet. These are the professionals who bring destinations and their heritage to life, who transform travelers into ambassadors, and who inspire them to preserve cultural and natural heritage for future generations. When they gather, magic happens – innovations are born, careers are transformed, and destinations are forever changed.
A Revolutionary Partnership Model
We have completely reimagined how Conventions work. WFTGA handles the complex logistics, world-class content, and international expertise, while you, as the local host, focus on what you do best – creating unforgettable experiences that showcase your destination’s soul. Your guides become the heroes, your culture becomes the classroom, and your destination and heritage becomes the inspiration for the tourist guide profession.
Three Pillars of Success
- Pre-Programmes are your creative canvas – 3-4 days where you design innovative experiences that do not exist anywhere else, showcasing your destination’s unique character to international experts who become your biggest advocates.
- Main Convention combines WFTGA’s 30 years of expertise with your local magic – 4.5 days of world-class keynotes, cutting-edge workshops, professional development, and cultural celebration that positions your destination as a global innovation leader.
- Post-Programmes build your legacy – 4-7 days of deeper exploration where lasting business relationships form, content is created, and international partners discover hidden gems they will promote for years to come.
Why This Matters Now
The tourism sector is transforming rapidly. Travelers demand authentic, meaningful experiences led by professional guides who can bridge cultures and create understanding. Climate change, technology, and shifting traveler expectations are reshaping how we think about sustainable tourism. WFTGA Conventions are where these challenges become opportunities, where solutions are tested, and where the future of professional guiding is written.
Your Destination, Elevated
Hosting a WFTGA Convention does not just bring visitors – it brings the right visitors. Tourism professionals who understand quality, sustainability, and authenticity. They return home as ambassadors for your destination, armed with firsthand experience of what makes your location special. They create marketing content, write reviews, recommend itineraries, and build the professional reputation that attracts high-value tourism for decades.
Ready to join the destinations that have transformed their tourism sectors, elevated their guide communities, and positioned themselves as global leaders in professional tourism excellence? The next chapter of your destination’s story begins with a single decision – to partner with WFTGA and create something extraordinary together.
Who Can Bid? - Eligibility & Rotation System
We encourage all WFTGA member tourist guide associations worldwide to consider hosting a Convention. This is your opportunity to showcase your destination and heritage, elevate your local guiding community, and contribute to advancing the global profession.
Beyond our member associations, we also welcome collaborative bids that include DMOs, MICE operators, convention centres, and tourism-related organisations as co-bidders and essential partners. However, the primary bidding contract must always be established with a tourist guide association, as these partnerships strengthen both the professional guiding sector and destination development.
Bidder Categories
WFTGA Member Associations
All current member associations in good standing are eligible and encouraged to bid. We welcome bids from:
- Local and National Associations: City,regional or national tourist guide associations
- National Federations: Umbrella organizations representing multiple local associations
- Multi-Country Partnerships: Cross-border programmes spanning multiple countries or cities
- Collaborative Bids: Joint applications from several associations working together
Collaborative Partnerships with Tourism Organisations
We strongly encourage partnerships between tourist guide associations and DMOs, convention bureaux, MICE operators, and tourism-related organisations. These partnerships provide:
- Enhanced local support for main Convention logistics and venue coordination
- Sponsorship opportunities that strengthen Convention programming and reduce costs
- Professional development resources that benefit the entire guiding community
- Destination marketing expertise that amplifies Convention impact
- Sponsor tourist guides to come to associations or take part in WFTGA training programmes
Such partnerships must feature a tourist guide association as the primary contracting party, with tourism organisations serving as co-bidders and strategic partners.
Establishing New Tourist Guide Associations
DMOs and tourism organisations can play a vital role in developing the professional guiding sector by supporting the establishment of new tourist guide associations. This presents an extraordinary opportunity for destinations to:
- Partner with local guides to establish a professional association during the bidding process
- Receive WFTGA support through our accelerated membership approval process for Convention-related associations
- Access comprehensive training programmes that WFTGA will deliver to local guides before the Convention
- Develop innovative tourism products through our collaborative experience design process
- Position the destination as a leader in professional tourism development
Timeline for New Associations: Tourist guide associations must be formally established and granted WFTGA membership before the voting process in February 2026. WFTGA provides guidance and expedited processing to support this timeline.
Support and Guidance
WFTGA recognises the valuable role that DMOs and convention bureaus play in tourism development. We encourage these organisations to:
- Contact WFTGA for guidance on establishing or supporting local tourist guide associations
- Collaborate with existing tourism professionals in their region who may be interested in forming a professional association
- Leverage this opportunity to strengthen the professional tourist guiding sector in their destination
Experience & Advisory Requirements
Previous Convention Attendance
While previous WFTGA Convention attendance is highly recommended, it is not mandatory. However, understanding our standards and community culture is essential for successful hosting.
Mandatory Advisory Support
All bidding teams must include an experienced tourist guide advisor who has served as a delegate, or an WFTGA ExBo member for a minimum of 22 previous WFTGA Conventions. This advisor ensures:
- Understanding of WFTGA quality standards and expectations
- Knowledge of Convention culture and community values
- Guidance on meeting participant needs and professional development goals
- Connection to the global WFTGA network and best practices
- The advisor cannot be a member of the current WFTGA ExBo
- The WFTGA will not involve itself in the contractual or professional relationship between the advisor and the host.
If your organization lacks this experience, we can help connect you with suitable advisors from the global WFTGA community.
Continental Rotation System
Fair Global Distribution
To promote geographic diversity and equal opportunities worldwide, we operate a continental rotation system for Convention hosting.
Exclusion Period
After successfully hosting a Convention, that continent is excluded from bidding for the next 2 Convention cycles, provided there are qualified bidders from other continents.
Available Continents for 2028
✅ Africa – Eligible to bid
✅ North America – Eligible to bid
✅ South America – Eligible to bid
✅ Oceania – Eligible to bid
❌ Europe – Excluded (hosted 2024)
❌ Asia – Excluded (hosting 2026)
Important Note on Rotation
Excluded continents may still express interest in the Letter of Intent stage, as we may not receive a minimum of two qualified bids from eligible continents. If no suitable bids are received from Africa, Americas, or Oceania, we may consider exceptional applications from Europe or Asia.
Alternative Opportunities
WFTGA Trainers’ Convention – A Premier Alternative
The WFTGA Trainers’ Convention is not a consolation prize – it is a prestigious professional opportunity that transforms destinations into recognized centers of tourism excellence. When 80-120 of the world’s most experienced guide trainers and association leaders gather in your destination, they bring decades of expertise, international connections, and the ability to influence thousands of guides worldwide.
This intimate gathering creates deeper relationships and more meaningful professional development than larger events allow. Participants are not just attending – they are collaborating on the future of guide education, testing innovative training methodologies, and establishing your destination as a global hub for professional tourism development. The smaller scale means more personal attention to your local guide community, more intensive collaboration with international experts, and often more media attention per participant than larger conventions achieve.
Multi-Destination & Cross-Border Programmes
We especially encourage innovative bids that showcase regional cooperation or demonstrate tourism collaboration across borders. Examples include:
- Twin Cities: Programmes spanning cities in neighboring countries
- Regional Themes: Multi-destination experiences highlighting shared cultural or natural heritage
- Transportation Corridors: Programmes utilizing rail, river, or coastal routes
- Cultural Regions: Cross-border areas with shared languages, traditions, or history
Such programmes demonstrate advanced tourism cooperation and create models other regions can adapt.
Transform Your Local Guide Community & Destination
Hosting a WFTGA Convention
creates lasting transformation
for your tourist guides
while showcasing your destination
to 500 tourism professionals
from 50+ countries!
For Guide Associations & Local Community
Your guides receive career-changing professional development that transforms their skills, confidence, and earning potential forever. Within one week, they build relationships with 500 international colleagues who become business partners and lifelong advocates for your destination. Every experience created for the Convention becomes a permanent tourism product your guides can market to future clients.
-
World-class training programmes:
Advanced interpretation techniques, digital tools, and cutting-edge guiding methodologies -
English language excellence:
Specialized tourism vocabulary and professional communication skills for international clientele -
UN Tourism & UNESCO certification:
Globally recognized credentials in ethics implementation and heritage interpretation -
Global professional network:
Direct connections with tourism professionals from 50+ countries -
Marketable experience products:
Convention programmes become permanent offerings for future clients
For Destinations & Tourism Development
Your destination becomes an innovation testing ground where 500 tourism experts help develop new approaches to authentic tourism, sustainable practices, and overtourism solutions. Professional reviews for your restaurants, museums, POI from qualified guides create marketing impact that money cannot buy, while international recognition positions you as a tourism leader.
- Innovation laboratory:
Test new tourism approaches with professional feedback from global experts - 500 professional reviews:
Daily evaluations of restaurants, attractions, and experiences across international platforms - Professional photography library:
High-quality marketing assets with photo rights transferring to local DMOs - Experience product development:
Convention programmes become permanent signature tourism offerings - UN Tourism & UNESCO partnership:
International standards implementation and regional leadership opportunities
For Sponsors & Partners
Connect directly with 500 qualified tourism decision-makers who influence thousands of travelers annually and can transform your business relationships across international markets.
- Professional market access:
Direct engagement with tourism experts from 50+ countries - Authentic content creation:
Professional reviews and testimonials featuring your business - International credibility:
Association with UN Tourism and UNESCO recognized programmes - Long-term marketing value:
Content and relationships extending far beyond the Convention week
The Convention Impact
500 tourism professionals become passionate ambassadors who return home with authentic stories, professional connections, and detailed knowledge about what makes your destination extraordinary. This creates lasting transformation that elevates your guides’ careers and your destination’s international reputation.
This is more than hosting an event!
It is launching your guides’ careers and your destination’s reputation onto the global stage.
Flexible Scheduling for Global Fairness
We have revolutionized our Convention timing to ensure fair opportunities for destinations worldwide, moving away from the traditional first-quarter preference that disadvantaged Southern Hemisphere locations and tropical destinations.
Understanding Our Global Community
Current Membership Reality
Currently, approximately 80% of our members come from the Northern Hemisphere, where the traditional off-season runs from January to March, with a smaller lull from July to end-August. Many of our guides are self-employed professionals who depend on peak season earnings for their annual income, making these off-season periods the most practical times for professional development and international travel.
Major Association Coordination
Convention timing must be coordinated with our largest member associations – which historically provide the majority of participants. These associations’ schedules and seasonal patterns significantly influence optimal Convention timing and participant availability.
Commitment to Global Inclusion
However, we recognize that our traditional January-March scheduling created unfair barriers for Southern Hemisphere destinations and members, whose peak season often coincides with Northern Hemisphere low season. As we grow our global membership and welcome new associations from Africa, South America, and Oceania, we must ensure equal opportunities for all destinations to showcase their regions and benefit from hosting.
Preferred Convention Periods
Primary Options
- Mid-January to Mid-March:
Traditional period suitable for Northern Hemisphere destinations during their tourism low season. - Mid-July to End-August:
New option perfect for Southern Hemisphere destinations, mountain regions, and locations where summer represents the tourism off-season.
Alternative Consideration
- November theoretically offers excellent conditions for many destinations, but traditionally conflicts with the FEG (Federation of European Tourist Guide Associations) annual meeting, creating scheduling challenges for our European members who represent a significant portion of our participant base.
- November also has become the preferred months for the WFTGA Train the Trainer Course at the WFTGA International Training Centre in Cyprus.
Low Season Advantage
We strongly prefer scheduling during your destination’s tourism low season when hotels, venues, and local suppliers can offer more favorable conditions. This benefits both Convention costs and ensures your local tourism industry can fully focus on creating exceptional experiences without competing with peak tourist demands.
Flexibility for Global Destinations
The dual timeframe options ensure destinations worldwide can bid during periods that work best for their climate, tourism patterns, and local infrastructure capacity. No destination should be disadvantaged by seasonal timing beyond their control.
Convention Duration & Structure
Complete Programme Timeline
- Pre-Programme: 3-4 days before Main Convention
- Main Convention: 4 ½ days (Sunday arrival to Friday departure)
- Post-Programme: 4-7 days after Main Convention
- Total Duration: 10-15 days depending on programme design
Flexible Arrangements
Different participants may join different programme segments, allowing for varied arrival and departure schedules while maintaining the core Convention experience for all attendees.
What We Need in Your Bid
Primary Convention Dates
- Specific proposed dates within your chosen timeframe (January-March OR July-August)
- Justification for chosen period based on local conditions and advantages
- Confirmation that proposed dates align with your destination’s tourism low season
- Analysis of weather conditions, local events, and tourism patterns during proposed period
Alternative Date Proposal
- Backup dates within the same seasonal timeframe
- Flexibility assessment for date adjustments if required
- Venue availability confirmation for both primary and alternative dates
- Pricing consistency between primary and alternative date options
Seasonal Analysis
- Detailed explanation of your destination’s seasonal tourism patterns
- Advantages of hosting during proposed low season period
- Weather conditions and their impact on outdoor activities and experiences
- Local events, festivals, or conflicts to avoid during Convention period
Logistical Considerations
- Hotel availability and pricing during proposed periods
- Transportation accessibility and frequency during low season
- Restaurant and attraction operating schedules during proposed timeframe
- Volunteer availability and local support capacity during chosen dates
Convention Theme - The Golden Thread Through Everything
More Than Just a Slogan!
Your Strategic Decision Tool
The Convention theme is absolutely critical and serves as one of the most important decision criteria for selecting the winning bid. It is not decoration – it is the strategic foundation that connects your destination’s unique character with advancing the global guiding profession.
Why Theme Matters for Tourist Guides
Professional Relevance
The theme must address real challenges and opportunities that tourist guides face globally. It should provide practical insights, innovative solutions, or new perspectives that participants can apply in their daily work – from traditional interpretation techniques to cutting-edge digital tools.
Local Impact Connection
Your theme should demonstrate how hosting the Convention will specifically transform your local guiding community. What unique challenges does your destination face? What innovations have your guides developed? How will exploring this theme elevate local guide businesses and professional standing?
Theme Integration Throughout Convention
WFTGA will manage the speaker budget, but your connections add authenticity and local expertise.
Main Convention (WFTGA Responsibility)
- Keynote Speakers: International experts addressing theme topics
- Workshop Sessions: Practical applications and skill development
- Panel Discussions: Industry leaders exploring theme implications
- Innovation Labs: Hands-on development of theme-related solutions
Pre & Post Programmes (Your Creative Canvas)
- Experiential Learning: Tours and activities that demonstrate theme concepts
- Local Case Studies: Real-world examples from your destination
- Practical Exercises: Hands-on learning opportunities for participants
- Theme-Related Presentations: Local speakers and expert contributions
- Guiding Skills Tests: Assessments and certifications related to theme focus
Theme Development Process
Your Proposal (Bidding Stage)
WFTGA Collaboration (After winning the bid)
Implementation Strategy
Theme Examples & Inspiration
Technology & Innovation
- “AI-Enhanced Storytelling: The Future of Cultural Interpretation”
- “Digital Nomads Meet Local Guides: Bridging Virtual and Physical Tourism”
Sustainability & Community
- “Regenerative Tourism: Guides as Community Champions”
- “Beyond Sustainable: Tourism That Heals and Restores”
Cultural Exchange & Understanding
- “Food as Universal Language: Culinary Diplomacy Through Guiding”
- “Multicultural Cities: Navigating Diversity in Modern Tourism”
Professional Development
- “Micro-Adventures, Macro-Impact: Small Tours, Big Transformation”
- “The Psychology of Wonder: Creating Unforgettable Moments”
What We Need in Your Bid
Theme Proposal
- Clear theme statement and explanation
- Connection to local guiding community and challenges
- International relevance and professional development potential
- Examples of how theme will be integrated into pre/post programmes
Support Network
- Local speakers, trainers, and expert contacts
- Potential sponsors and theme-related partnerships
- Technology providers and innovation partners
- Media contacts and amplification opportunities
- Stakeholder network aligned with theme focus
Legacy Vision
- How will the theme continue impacting your destination post-Convention?
- What lasting changes will theme exploration create for local guides?
- How will theme insights be shared with the global guiding community?
Training & Professional Development
Building Excellence: From Concept to Convention
WFTGA’s comprehensive training programme ensures your Convention delivers world-class experiences while creating lasting professional development for your local guiding community and sustainable tourism products for your destination.
Host Development Programme: Creating Excellence Together
Phase 1: Communication Seminar (During Site Inspection)
On-Site Workshop:
Comprehensive 2-day communication seminar delivered during the WFTGA site inspection visit
Focus Areas:
- Effective storytelling techniques for diverse audiences
- Cross-cultural communication skills
- Group management and engagement strategies
- Professional presentation and interpretation methods
Phase 2: Experience Design Course (Online Collaboration)
Collaborative Development: Following the site inspection, we move into intensive online experience design sessions where WFTGA experts work directly with your team to develop all Convention experiences.
English Language Training: For non-native English speaking guides, specialized English training for tourist guiding is provided, focusing on tourism-specific vocabulary, professional communication, and confident presentation skills in English.
What We Design Together:
- Pre-Convention Tours: Creating innovative experiences that showcase your destination's unique character
- Main Convention Activities: City tours, cultural experiences, and excursion programmes
- Post-Convention Programmes: Extended exploration opportunities that highlight regional strengths
Development Principles:
- Participant Needs Assessment: Ensuring experiences meet the professional development needs of international guide participants
- Educational Value: Integrating learning opportunities and skill development into every activity
- Sustainable Tourism Products: Developing experiences that can be marketed to future tourists long after the Convention
- Quality Assurance: Continuous review and refinement to meet WFTGA's international standards
Phase 3: Pre-Convention Skills Refresher
Final Preparation: Intensive refresher course for all local guides participating in Convention programmes Timing: Delivered 1 month before the Convention Focus: State-of-the-art guiding techniques to ensure exceptional experiences for international participants
Skills Development Areas:
- Advanced interpretation techniques
- International best practices in guiding
- Cultural sensitivity and cross-cultural communication
- Innovation in tourism experience delivery
- Professional standards and service excellence
Pre-Convention Training for All Participants
These courses are available to Convention participants before the main convention.
Hands-On Tourist Guiding (HOT) Course:
Practical skills development for active guides
Train the Trainer Course (TtT):
Advanced programme for guide educators and association leaders
Continuing Professional Development (CPD):
Different topics with 1-2 duration length
What We Need in Your Bid
Provide an honest analysis of your local guiding situation including:
- Guide Numbers:
How many professional guides are available in your destination? - Professionalization Level:
What is the current professional standard and skill level of local guides? - Training Needs:
Beyond our proposed programmes, what additional training would benefit your community? - Impact Projection:
What specific impact would our training programme have on your local guide community and tourism sector? - Capacity Assessment:
Can your guide community handle the Convention requirements and benefit from international exposure?
The Perfect Travel Book Structure
Like every great travel book, our Convention follows a proven structure: it begins with an orientation to help participants feel welcome and understand the destination, then provides a comprehensive cultural and historical introduction, before diving into the professional details and experiences.
While WFTGA manages the main Convention content and logistics, we need essential support from our local hosts to bring this structure to life in your unique destination.
Essential Venue Requirements
General Assembly Room
- Capacity: 50-80 persons
- Layout: Parliamentary style with table-mounted microphones
- Purpose: WFTGA governance and delegate business meetings
- Technical: Hybrid capabilities for virtual participation
Opening Show Venue
- Capacity: 500 persons
- Layout: Theatre style with stage and professional AV
- Purpose: Cultural introduction and keynote presentations
- Features: Space for performances and multimedia presentations
Workshop Facilities
- Requirements: 5 -15 parallel rooms
- Capacity Range: 15 -100 persons per room
- Purpose: Professional development sessions and specialized training
- Equipment: Microphones, projectors, flipcharts, hybrid streaming capability
What We Need in Your Bid
Convention Center Details
- Type and name of proposed convention facility
- Detailed capacity breakdown for all required spaces
- Floor plans and technical specifications
- Accessibility features and facilities
Financial Information
- Rental costs for all required venues and equipment
- Package deals or special rates available
- Payment terms and cancellation policies
- Additional costs for technical support and services
Local Support Network
- Convention bureau partnership and support level
- DMO involvement and promotional assistance
- Government or tourism authority support
- Local supplier networks and preferred vendor agreements
- Volunteer coordination and local hospitality support
Hotels
We require your recommendations for participant accommodation, but WFTGA will handle the booking management.
Unless you have a particularly advantageous local booking system or special group rates, we prefer to let participants choose their own accommodation through our partnership with international booking platforms.
This gives attendees control over their budget and preferences while simplifying logistics for the host.
What We Need from You
- Recommended Hotels:
3-5 options in different price categories - Special Rates:
Any negotiated group rates or Convention discounts available - Local Booking Systems:
Information about regional booking platforms or hotel partnerships - Transportation:
Distance and connection options from recommended hotels to Convention center - Area Information:
Neighbourhoods orhood descriptions and local amenities near suggested accommodations
Pre & Post Programme - Your Creative Showcase
Where Your Destination Becomes the Teacher
This is your moment to shine. With WFTGA handling the Main Convention, you can pour all your creativity into designing extraordinary pre and post experiences that showcase your destination’s unique potential and become models for the global guiding community.
- Target Budget: €50-150 per person per day (including accommodation)
- Duration: 3 -7 days each programme
The Perfect Holiday-Learning Mix
Imagine creating experiences that feel like the best holiday with close friends, combined with meaningful professional development and the warmth of a global guide family reunion. Participants arrive as colleagues and leave as lifelong friends, carrying stories and skills that transform their own destinations.
Our international participants become your most valuable test customers, experiencing your innovations with the critical eye of tourism professionals while maintaining the wonder of first-time visitors. They will provide honest feedback that helps refine these experiences into marketable products, but they are also there to be surprised by hidden gems only locals know about.
Theme Integration Throughout
Everything should weave together with your Convention theme like a perfectly crafted story. If your theme focuses on sustainable tourism, your pre-tour might include behind-the-scenes access to conservation projects. If it is about culinary diplomacy, perhaps secret family recipes shared in private homes. The theme becomes the golden thread connecting all experiences, making participants feel they are living your destination's unique story.
Local stories, community involvement, and cultural performances should all demonstrate how your destination embodies the Convention theme in authentic, meaningful ways.
Collaborative Development Process
We do not expect you to create these programmes alone. After winning the bid through our Experience Design Course, WFTGA experts work alongside your team to develop every detail. We help ensure experiences meet international standards while maintaining authentic local character. Together, we will create something that serves multiple purposes - Convention programming, tourism product development, and professional training for your guides.
The most memorable experiences often happen away from main tourist trails. Secret viewpoints, local artisan workshops, family-run restaurants, private cultural performances, or access to normally closed sites create the "wow" factor that transforms participants into passionate ambassadors for your destination.
Legacy Product Development
Every experience we design together has a dual purpose - creating extraordinary Convention moments while developing tourism products you can market long-term. Convention participants essentially become product testers, helping perfect experiences that will attract high-value visitors for years to come. It is sustainable tourism development through collaborative innovation.
Your local guides receive world-class training integrated into programme delivery, creating lasting professional capacity building that benefits your entire tourism sector.
Programme Structure
Pre-Programme (3-4 days) introduces theme concepts through authentic local experiences, provides comprehensive destination overview, and builds professional networking before Convention intensity begins.
Post-Programme (4-7 days) offers extended regional discovery, focused business development opportunities, professional content creation, and culminating activities that cement lasting relationships.
What We Need in Your Bid
Creative Vision & Local Expertise
- Hidden Gem Inventory:
Secret locations, unique access, authentic experiences
- Theme Connection:
How local examples demonstrate your Convention theme
- Innovation Ideas:
Tourism experiences that do not exist yet but could
- Community Network:
Local contacts who could enhance programmes
Honest Assessment & Planning
- Local Guide Capacity:
Number and skill level of available guides
- Professional Development Needs:
What training would benefit your community most
- Logistical Considerations:
Transportation, accommodation, practical limitations
- Stakeholder Support:
Local businesses, cultural sites, community members willing to participate
Legacy Strategy
- Product Development Goals:
How experiences will become ongoing tourism offerings
- Marketing Integration:
Plans for promoting new products post-Convention
- Professional Sustainability:
Ensuring local guides benefit long-term - Impact Measurement:
How you will track and document programme success
We have fundamentally transformed Convention hosting from a solo challenge into a true partnership where each party focuses on their strengths. WFTGA brings three decades of global expertise, international networks, and professional resources, while you showcase your destination’s unique character and create unforgettable local experiences. This collaborative approach eliminates traditional risks while maximizing impact for your guide community and destination.
Detailed Requirements & Specifications
For comprehensive details on specific requirements, budget parameters, training programmes, theme development, and bidding documentation, please refer to the relevant specialized tabs. Each area contains detailed specifications, examples, and “What We Need in Your Bid” sections that outline exactly what information and planning is required for your proposal.
WFTGA
WFTGA manages all aspects that require international expertise, global networks, and complex coordination. Our role is to provide the professional backbone that ensures Convention success while removing financial and administrative burdens from your team.
Training & Professional Development
- Complete training programme delivery including HOT Course, Communication Seminars, and Experience Design
- World-class speakers and workshop facilitators from our global network
- UN Tourism and UNESCO certification programmes and international credentials
- English language training for non-native speaking guides
Budget & Financial Management
- Primary financial liability for main Convention operations and participant management
- All international payment processing, hotel contracts, and venue negotiations
- Insurance coordination, legal frameworks, and comprehensive risk management
- WISE sub-account system eliminating international payment complications for hosts
Main Convention Operations
- Complete main Convention organization including venues, speakers, and professional content
- Official registration platform, hybrid technology, and virtual participant management
- Convention theme development and integration with international best practices
- General Assembly, and WFTGA organizational meetings
Logistics & Global Coordination
- Marketing to 90 Tourist Guide Association in over 50 Countries
- International marketing to 200,000 guides worldwide and promotional campaigns
- Professional photography with rights transfer to local DMOs
- Quality assurance and international standards implementation
- Post-Convention reporting and ongoing global network integration
General Organisational Excellence
- 30 years of Convention expertise and proven systems
- Access to international networks and professional relationships
- Crisis management and contingency planning capabilities
- Legacy programme development and long-term impact measurement
Host / Bidder
Your role focuses on what makes your destination special – showcasing local culture, coordinating regional logistics, and creating authentic experiences. You are the creative force that transforms international expertise into unforgettable destination-specific experiences.
Training Support & Guide Development
- Local guide identification and coordination for all Convention programmes
- Training venue provision and cultural context during collaborative development
- Honest assessment of guide community capacity and development needs
- Legacy planning for continued professional development in your destination
Budget Development & Local Partnerships
- Pre and post programme design and budget development within recommended ranges
- Local sponsor relationship building and regional partnership coordination
- Convention center cost research and local supplier relationship management
Pre & Post Programme Creation
- Complete design and execution of innovative pre and post Convention experiences
- State-of-the-art tourism product development that showcases destination uniqueness
- Hidden gem access and authentic cultural immersion programme creation
- Innovation testing and sustainable tourism product development
Main Convention Cultural Integration
- Opening and closing ceremony cultural programming and local entertainment
- City tours, regional excursions, and authentic local experience coordination
- Theme integration through local stories, examples, and cultural demonstration
- Restaurant and attraction partnerships for authentic dining and cultural experiences
Logistics & Local Coordination
- Airport welcome services and local transportation coordination
- Volunteer recruitment, training, and day-to-day management
- Local media relations and community engagement
- WFTGA Cultour Card promotion with museums and regional attractions
General Local Excellence
- Regional stakeholder engagement and government liaison
- Community integration and authentic relationship building
- Local context provision and destination-specific expertise
- Sustainability planning and legacy implementation strategies
Budget & Financial Responsibilities
A Guide-to-Guide Conference: Fair Pricing, Clear Responsibilities
This is a Convention organized by guides for guides on a volunteer basis. Our budget structure reflects this philosophy—fair pricing that makes participation accessible while ensuring quality experiences, with clear financial responsibilities that eliminate confusion and risk.
Core Principle:
Hosts should not profit from hosting a WFTGA Convention. This is a professional development opportunity that benefits the entire guiding community.
Pre & Post Programme Budget (Host Responsibility)
Complete Host Control
You have absolute decision-making authority over pre and post programme design, pricing, and execution. These programmes are entirely your responsibility and creative canvas.
Pricing Philosophy
- Target Range:
€50-150 per person per day - Fair Pricing:
Accessible for working guides while ensuring quality experiences - Final Prices:
Set by you and included in final bidding documents - Price Protection:
Maximum adjustment only for inflation-indexed cost increases - No Profit Expectation:
Cover costs and create extraordinary experiences, not revenue
Main Convention Budget (WFTGA Responsibility)
WFTGA Financial Management
We handle all main Convention finances, registration, invoicing, and participant payments. You provide essential local support to make this possible.
Convention Support Needed
- Convention Center Costs:
Detailed rental fees for all required venues and equipment - Local Sponsor Opportunities:
Potential sponsors for main Convention elements (meals, sessions, materials) - Catering Costs:
Accurate pricing for all meals, breaks, and special events during main Convention - Experience Costs:
Transportation, entrance fees, and activity costs for city tours and cultural programmes - Local Speaker Availability:
Costs and availability of regional speakers and cultural performers
Training Programme Budget
WFTGA Training Delivery
We provide all training expertise, materials, and programme content. Local support makes delivery possible and effective.
Local Support Required
- Training Venues:
Meeting rooms for Communication Seminars, Experience Design sessions, and Skills Refresher courses - Technical Requirements:
Basic AV equipment, internet access, flipcharts, and workshop materials - Refreshment Support:
Coffee breaks and working lunches during training sessions - Sponsor Opportunities:
Local sponsors interested in supporting professional development initiatives
Siteinspection
The Local Host is expected to cover the costs of a site inspection for two members of the WFTGA Executive Board. These expenses are often eligible for sponsorship from local Destination Management Organisations (DMOs), Destination Marketing Companies (DMCs), or Convention Bureaux. As part of the bid submission, the Host must clearly state whether they are able to provide this financial support.
Payment Processing & Financial Management
WFTGA Handles All International Payments
All participant payments are processed through WFTGA’s registration system, eliminating complex international payment handling for hosts. You receive guaranteed payments without dealing with currency conversion, international banking, or payment processing challenges.
Wise Sub-Account System
- Dedicated Host Account:
WFTGA provides you with a Wise sub-account specifically for Convention finances - Direct Transfers:
All your programme revenues are transferred directly to this account - No Payment Processing Hassles:
WFTGA handles all international payment complications
Payment Methods & Fees
- Multiple Options:
WFTGA accepts credit cards, PayPal, bank transfers, and other international payment methods
- Fee Management:
All payment processing fees are added to final prices, not deducted from host revenues
- Currency Standard:
All prices must be quoted in Euros for consistency and clarity - Transparent Pricing:
Participants see total costs including all fees upfront
What We Need in Your Bid
Pre & Post Programme Budgets
- Complete cost breakdown per person per day
- Accommodation options and pricing tiers must be included
- Transportation costs and logistics
- Meal and activity inclusions
- Local guide and specialist fees
- Contingency planning and price protection strategies
Main Convention Support Costs
- Convention center rental fees and package options
- Catering costs for all meals and breaks
- Transportation for city tours and cultural experiences
- Local speaker and performer fees
- Venue setup and technical support costs
- Potential sponsor opportunities and contribution levels
- Visa and flight support
Training Programme Support
- Venue availability and costs for training sessions
- Technical equipment and support requirements
- Refreshment and hospitality costs during training
- Local sponsor interest in professional development
- Volunteer coordination and administrative support
Sponsor Development Strategy
- Identified potential sponsors and their interest areas
- Government or tourism authority support possibilities
- Local business partnership opportunities
- Media and promotional value offerings
- Long-term relationship building potential
Voting Process - Fair, Professional, Impact-Focused
Revolutionary Change:
From Popularity Contest to Professional Excellence
We have transformed our selection process from traditional delegate voting to a structured professional assessment system. Previously, European delegates could significantly influence outcomes regardless of bid quality, and voting often favored beautiful destinations over professional impact. Our new system mirrors tourist guide certification standards, focusing on measurable impact for the guiding profession rather than destination appeal.
New Bid Presentation & Comparison System
Following our proven tourist guide examination model, delegates evaluate bids using structured criteria that reflect our professional priorities as tourist guides and industry leaders.
Pre & Post Programme Innovation (25 points)
These programmes showcase creativity, innovation, and the ability to create experiences that do not exist elsewhere – the heart of professional guiding excellence and destination transformation.
- Creative experience design (10 points):
Original tourism products and experiences that do nott exist elsewhere - Professional development integration (8 points):
Learning opportunities and skill development woven into experiences - Sustainability and legacy (7 points):
Long-term tourism products and lasting impact for local community
Live Presentation Performance (20 points)
As professional tourist guides, presentation excellence is fundamental to our identity. The live presentation demonstrates the bidding team’s ability to inspire, inform, and engage – core skills that translate directly to Convention delivery quality. This presentation could also be delivered online.
- Professional delivery (8 points):
Quality of presentation to Convention participants and delegates - Q&A engagement (7 points):
Effectiveness in addressing delegate questions and concerns - Vision communication (5 points):
Ability to inspire confidence in their Convention vision
Convention Theme (20 points)
The theme demonstrates understanding of current professional challenges and the vision to address them through meaningful programme integration and industry advancement.
- Relevance to guiding profession (8 points):
How directly the theme addresses current challenges and opportunities in professional guiding - Innovation potential (7 points):
Opportunities for developing new approaches and solutions that benefit the global community - Local authenticity (5 points):
Genuine connection between theme and destination’s unique character and expertise
Local Speaker & Trainer Network (20 points)
Quality local expertise enhances Convention content and demonstrates the destination’s commitment to professional development and international collaboration.
- Expert availability (8 points):
Quality and relevance of proposed local speakers and trainers - Theme integration (7 points):
How local experts enhance and demonstrate theme concepts - International potential (5 points):
Speakers who could contribute to global WFTGA programmes
Training & Professional Development (15 points)
Local community assessment and training support capabilities show realistic understanding of guide development needs and long-term impact potential.
- Local guide community assessment (6 points):
Honest evaluation and realistic improvement potential - Training venue and support (5 points):
Quality facilities and commitment to programme delivery - Legacy planning (4 points):
Strategies for continued professional development post-Convention
Timeline to transform your destination
Each step is designed to support you through the process while ensuring we find the perfect partner for creating an extraordinary Convention experience.
Step 1-3: Complete Bidding Form Submission
Submit your detailed bidding documents including your vision, the impact on local tourist guides, pre/post-tour concepts & budget, and supporting materials using our standardized templates.
Step 4: Expert Review Process
The Bidders Commission, consisting of President Emeritus and WFTGA experts, reviews all submissions for plausibility, completeness, and alignment with our partnership model.
Step 5: Document Completion
If needed, opportunity to submit any missing documents or clarifications identified during the review process.
Step 6: Commission Decision
The Bidders Commission makes final decision on which applications proceed to the presentation phase at the 2026 Convention.
Step 7: Bidder Publication
Approved bidders are officially announced to the WFTGA membership and global guiding community.
Step 8: Convention Presentations
Present your bid to all Convention participants (on-site or online). This is your chance to showcase your destination and vision to 350+ international tourism professionals.
Step 9: Exhibition & Promotion
Optional exhibition stand at the Convention to promote your bid directly to participants and delegates through materials, gifts, and personal engagement.
Step 10: Delegate Q&A Session
Formal Q&A session with WFTGA delegates who will be voting. This is the final opportunity to address concerns and highlight your proposal's strengths.
Step 11: Delegate Voting
WFTGA member association delegates vote to select the 2028 Convention host using our digital voting system.
Step 12: Winner Announcement
The winning destination is announced at the Convention, and the partnership journey begins immediately with planning and development support.
Step 13: Partnership Development Phase
Joint WFTGA-Host organisational team formation with regular online coordination meetings. Preliminary supplier agreements, hotel reservations, and stakeholder network building with local tourism boards and guide associations. Collaborative theme refinement, international speaker call launch, and comprehensive sponsorship strategy development.
Step 14: Site Inspection & Programme Finalisation
Comprehensive on-site venue inspections, weather assessment, and logistics testing during equivalent Convention period. Face-to-face stakeholder meetings with sponsors and partners, plus intensive 2-day communication seminar for all participating local guides. Final speaker confirmations and programme structure completion.
Step 15: Train the Trainer Certification
1-2 selected host team guides attend international Train the Trainer courses at WFTGA training centres. Comprehensive certification in WFTGA methodologies ensures local training capacity meets global standards. Local training programme development with international materials adaptation.
Step 16: Collaborative Experience Design
Weekly online design sessions with WFTGA specialists to develop all Convention experiences against international standards. Every programme tested for professional development value, participant engagement, and tourism product viability. International marketing campaign launch and early registration opening.
Step 17: Pre-Convention Skills Excellence Programme
Intensive refresher course for all local guides participating in Convention programmes, led by certified local trainers with WFTGA trainer support. State-of-the-art guiding techniques, international service standards, and final quality assurance testing. Equipment familiarisation and emergency protocol training.
Step 18: Convention Delivery
Execution of Pre-Programme (3-4 days), Main Convention (4.5 days), and Post-Programme (4-7 days). Real-time feedback collection, professional relationship facilitation, and content creation with rights transfer to local DMO. Impact assessment and legacy documentation for continued destination benefit.
Frequently asked Questions
Still have questions? Contact our Convention coordinators at conventions@wftga.org for personalized guidance and support throughout your bidding journey.
What exactly has changed in the WFTGA Convention model?
We’ve fundamentally transformed hosting from a solo challenge into a true partnership. WFTGA now handles all complex international logistics, financial management, and main Convention organization, while hosts focus on creating extraordinary local experiences and cultural programming.
Do we still need previous Convention experience to bid?
While previous attendance is recommended, it’s not mandatory. However, your bidding team must include an experienced tourist guide advisor who has served as a delegate at 1-2 previous WFTGA Conventions to ensure understanding of our quality standards.
Can non-WFTGA members bid to host?
Yes! DMOs, convention bureaus, and tourism organizations can bid with a commitment to WFTGA membership or establishing/partnering with a local tourist guide association if selected.
Are we financially responsible for the main Convention?
No. WFTGA takes primary financial liability for the main Convention, including hotel contracts, venue guarantees, and major supplier agreements. You only manage finances for your pre and post programmes.
How do international payments work?
WFTGA handles all international payment processing through our registration system. You receive a dedicated Wise sub-account where your programme revenues are transferred directly—no dealing with currency conversion or international banking complications.
What if we lose money on hosting?
The partnership model is designed to prevent this. WFTGA covers major financial risks, and your pre/post programmes are priced to cover costs while creating extraordinary experiences, not generate profit.
When can our Convention take place?
We offer two timeframes: mid-January to mid-March OR mid-July to end-August. This ensures global fairness for both Northern and Southern Hemisphere destinations. We prefer scheduling during your tourism low season for better rates and focused attention.
Why can't we host in November?
November typically conflicts with the FEG (Federation of European Tourist Guide Associations) annual meeting, creating scheduling challenges for our European members who represent a significant portion of participants.
Do we need to coordinate with other associations?
Yes, timing should work for our largest member associations (USA, Germany, Austria, Portugal) which provide the majority of participants. We help coordinate these considerations.
What training do our local guides receive?
Your guides receive Communication Seminars, Experience Design training, HOT Course completion, English language training (if needed), and ongoing professional development support—all provided by WFTGA at no cost to you.
Do we need to assess our local guide community honestly?
Yes, we need a realistic assessment of guide numbers, skill levels, and training needs in your bidding document. Honest evaluation helps us tailor programmes effectively—there’s no benefit to overstating capabilities.
Are we completely responsible for pre and post programmes?
Yes, but with extensive WFTGA support. We provide Experience Design training and collaborate on development, but you have creative control and pricing authority within the €50-150 per day including accommodation range.
What if we've never designed tourism products before?
That’s exactly why we provide the Experience Design Course! WFTGA experts work with you to develop programmes that meet international standards while showcasing your destination’s unique character.
How much control do we have over the Convention theme?
You propose the theme in your bid, but WFTGA reserves the right to adapt and develop it to ensure international relevance and current market alignment. It’s a collaborative process focused on maximum impact.
Do we need to find our own speakers?
WFTGA provides 50% of speakers and workshop facilitators. You can suggest local speakers and experts, but we handle speaker budget and coordination while you provide local context and cultural programming.
Can we bid if our continent recently hosted?
The rotation system excludes continents for 2 cycles after hosting, but you can still express interest in case we don’t receive sufficient bids from eligible continents. Europe and Asia are currently excluded for 2028.
What if we're unsuccessful in our bid?
Unsuccessful bidders are offered the opportunity to host the prestigious WFTGA Trainers’ Convention—a focused professional development event with 80-120 participants that offers similar benefits in a more manageable format.
What size venues do we need?
Main requirements: General Assembly room (50-80 people parliamentary style), Opening Show venue (500 people theatre style), and 10-15 workshop rooms (15-100 people each). Detailed specifications are in our Layout tab.
Do we handle hotel bookings for participants?
No. WFTGA manages hotel partnerships, likely through platforms like Booking.com or Expedia. You provide hotel recommendations and help negotiate group rates, but participants book independently.
What specific benefits can we expect for our destination?
Key benefits include: 500 professional reviews from tourism experts, professional photography with rights transferred to your DMO, enhanced guide skills through world-class training, new tourism products developed collaboratively, and international recognition as a tourism innovation leader.
How do we measure Convention success?
Success metrics include participant satisfaction, professional review generation, new business partnerships formed, local guide skill enhancement, and sustainable tourism products created that continue attracting visitors post-Convention.
How complex is the bidding process?
We’ve simplified it dramatically: Letter of Intent (end of July), Q&A Webinar (early September), Final Bid submission (end of September), with 12 clear steps leading to the February 2026 decision in Japan.
What support do we get during the bidding process?
Extensive support including mandatory Q&A webinars, connection with past hosts for advice, standardized templates, and ongoing guidance from WFTGA coordinators throughout the process.
This streamlined application form reflects WFTGA’s new partnership model where we handle complex international logistics while you focus on creating extraordinary local experiences. Please complete all sections honestly and thoroughly.
Important Deadlines:
- Complete Application: 15th Dccember 2025, 12:00 CET
Submission: Completed form with supporting documents via upload.
If you have any questions and problems please write to:
- convention@wftga.org
- Subject line: WFTGA 2028 Convention Bid – [Your Destination]
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