Bidding for Conventions

After 30 years of WFTGA Conventions, we are fundamentally transforming our approach.

Local hosts can now focus entirely on what they do best—creating innovative, state-of-the-art tourism experiences that don’t yet exist—whilst WFTGA handles all administration, financial responsibility, and brings world-class lecturers to advance the profession globally.

Through comprehensive training programmes, we elevate local guide standards and create sustainable, lasting impact that transforms destinations long after the Convention ends.

This partnership approach makes hosting both more impactful and more achievable.

By Guides, For Guides: Transforming Professional Tourism Globally

WFTGA Conventions are the world’s premier gathering where 250-500 professional tourist guides from over 50 countries unite to revolutionize the industry and transform local communities. This isn’t just another tourism conference—it’s a movement that elevates destinations, empowers guides, and creates lasting change.

The Ultimate Professional Experience

Every WFTGA Convention brings together the most passionate and skilled guides on the planet. These are the professionals who bring destinations to life, who transform travelers into ambassadors, and who preserve cultural heritage for future generations. When they gather, magic happens—innovations are born, careers are transformed, and destinations are forever changed.

A Revolutionary Partnership Model

We’ve completely reimagined how Conventions work. WFTGA handles the complex logistics, world-class content, and international expertise, while you focus on what you do best—creating unforgettable experiences that showcase your destination’s soul. Your guides become the heroes, your culture becomes the classroom, and your destination becomes the inspiration for the tourist guide profession.

Three Pillars of Success

Pre-Programmes are your creative canvas—3-4 days where you design innovative experiences that don’t exist anywhere else, showcasing your destination’s unique character to international experts who become your biggest advocates.
Main Convention combines WFTGA’s 30 years of expertise with your local magic—4.5 days of world-class keynotes, cutting-edge workshops, professional development, and cultural celebration that positions your destination as a global innovation leader.
Post-Programmes build your legacy—4-7 days of deeper exploration where lasting business relationships form, content is created, and international partners discover hidden gems they’ll promote for years to come.

Why This Matters Now

The tourism industry is transforming rapidly. Travelers demand authentic, meaningful experiences led by professional guides who can bridge cultures and create understanding. Climate change, technology, and shifting traveler expectations are reshaping how we think about sustainable tourism. WFTGA Conventions are where these challenges become opportunities, where solutions are tested, and where the future of professional guiding is written.

Your Destination, Elevated

Hosting a WFTGA Convention doesn’t just bring visitors—it brings the right visitors. Tourism professionals who understand quality, sustainability, and authenticity. They return home as ambassadors for your destination, armed with firsthand experience of what makes your location special. They create marketing content, write reviews, recommend itineraries, and build the professional reputation that attracts high-value tourism for decades.

Ready to join the destinations that have transformed their tourism sectors, elevated their guide communities, and positioned themselves as global leaders in professional tourism excellence? The next chapter of your destination’s story begins with a single decision—to partner with WFTGA and create something extraordinary together.

Who Can Bid? - Eligibility & Rotation System

We encourage all WFTGA member tourist guide associations worldwide to consider hosting a Convention. This is your opportunity to showcase your destination, elevate your local guiding community, and contribute to advancing the global profession.

Beyond our member associations, we also welcome bids from DMOs, MICE operators, convention centers, and tourism-related organizations—even if they’re not currently WFTGA members or if no local tourist guide association exists yet. However, such bids must include a commitment to WFTGA membership or establishing a local tourist guide association as part of the Convention legacy.

Bidder Categories

WFTGA Member Associations

All current member associations in good standing are eligible and encouraged to bid. We welcome bids from:

Local Associations:
City or regional tourist guide associations
National Federations:
Umbrella organizations representing multiple local associations
Multi-Country Partnerships:
Cross-border programmes spanning multiple countries or cities
Collaborative Bids:
Joint applications from several associations or destinations working together

Non-Member Tourism Organizations

DMOs, convention bureaus, MICE operators, and tourism-related associations may bid with the commitment to:

Become WFTGA members if selected, or
Establish or partner with a local tourist guide association that becomes a WFTGA member

Experience & Advisory Requirements

Previous Convention Attendance

While previous WFTGA Convention attendance is highly recommended, it’s not mandatory. However, understanding our standards and community culture is essential for successful hosting.

Mandatory Advisory Support

All bidding teams must include an experienced tourist guide advisor who has served as a delegate at 1-2 previous WFTGA Conventions. This advisor ensures:

Understanding of WFTGA quality standards and expectations
Knowledge of Convention culture and community values
Guidance on meeting participant needs and professional development goals
Connection to the global WFTGA network and best practices

If your organization lacks this experience, we can help connect you with suitable advisors from the global WFTGA community.

Continental Rotation System

Fair Global Distribution

To promote geographic diversity and equal opportunities worldwide, we operate a continental rotation system for Convention hosting.

Exclusion Period: After successfully hosting a Convention, that continent is excluded from bidding for the next 2 Convention cycles, provided there are qualified bidders from other continents.

Available Continents for 2028

✅ Africa – Eligible to bid
✅ North America – Eligible to bid
✅ South America – Eligible to bid
✅ Oceania – Eligible to bid
❌ Europe – Excluded (hosted 2024)
❌ Asia – Excluded (hosting 2026)

Important Note on Rotation
Excluded continents may still express interest in the Letter of Intent stage, as we may not receive sufficient qualified bids from eligible continents. If no suitable bids are received from Africa, Americas, or Oceania, we may consider exceptional applications from Europe or Asia.

Alternative Opportunities

WFTGA Trainers’ Convention – A Premier Alternative

The WFTGA Trainers’ Convention isn’t a consolation prize—it’s a prestigious professional opportunity that transforms destinations into recognized centers of tourism excellence. When 80-120 of the world’s most experienced guide trainers and association leaders gather in your destination, they bring decades of expertise, international connections, and the ability to influence thousands of guides worldwide.

This intimate gathering creates deeper relationships and more meaningful professional development than larger events allow. Participants aren’t just attending—they’re collaborating on the future of guide education, testing innovative training methodologies, and establishing your destination as a global hub for professional tourism development. The smaller scale means more personal attention to your local guide community, more intensive collaboration with international experts, and often more media attention per participant than larger conventions achieve.

Multi-Destination & Cross-Border Programmes

We especially encourage innovative bids that showcase regional cooperation or demonstrate tourism collaboration across borders. Examples include:

Twin Cities: Programmes spanning cities in neighboring countries
Regional Themes: Multi-destination experiences highlighting shared cultural or natural heritage
Transportation Corridors: Programmes utilizing rail, river, or coastal routes
Cultural Regions: Cross-border areas with shared languages, traditions, or history

Such programmes demonstrate advanced tourism cooperation and create models other regions can adapt.

Transform Your Local Guide Community & Destination

Hosting a WFTGA Convention creates lasting transformation for your guides while showcasing your destination to 500 tourism professionals from 50+ countries.

For Guide Associations & Local Community

Your guides receive career-changing professional development that transforms their skills, confidence, and earning potential forever. Within one week, they build relationships with 500 international colleagues who become business partners and lifelong advocates for your destination. Every experience created for the Convention becomes a permanent tourism product your guides can market to future clients.

World-class training programmes: Advanced interpretation techniques, digital tools, and cutting-edge guiding methodologies
English language excellence: Specialized tourism vocabulary and professional communication skills for international clientele
UN Tourism & UNESCO certification: Globally recognized credentials in ethics implementation and heritage interpretation
Global professional network: Direct connections with tourism professionals from 50+ countries
Marketable experience products: Convention programmes become permanent offerings for future clients

For Destinations & Tourism Development

Your destination becomes an innovation testing ground where 500 tourism experts help develop new approaches to authentic tourism, sustainable practices, and overtourism solutions. Professional reviews from qualified guides create marketing impact that money cannot buy, while international recognition positions you as a tourism leader.

Innovation laboratory: Test new tourism approaches with professional feedback from global experts
500 professional reviews: Daily evaluations of restaurants, attractions, and experiences across international platforms
Professional photography library: High-quality marketing assets with photo rights transferring to local DMOs
Experience product development: Convention programmes become permanent signature tourism offerings
UN Tourism & UNESCO partnership: International standards implementation and regional leadership opportunities

For Sponsors & Partners

Connect directly with 500 qualified tourism decision-makers who influence thousands of travelers annually and can transform your business relationships across international markets.

Professional market access: Direct engagement with tourism experts from 50+ countries
Authentic content creation: Professional reviews and testimonials featuring your business
International credibility: Association with UN Tourism and UNESCO recognized programmes
Long-term marketing value: Content and relationships extending far beyond the Convention week

The Convention Impact

500 tourism professionals become passionate ambassadors who return home with authentic stories, professional connections, and detailed knowledge about what makes your destination extraordinary. This creates lasting transformation that elevates your guides’ careers and your destination’s international reputation.

This is more than hosting an event!
It’s launching your guides’ careers and your destination’s reputation onto the global stage.

Flexible Scheduling for Global Fairness

We’ve revolutionized our Convention timing to ensure fair opportunities for destinations worldwide, moving away from the traditional first-quarter preference that disadvantaged Southern Hemisphere locations and tropical destinations.

Understanding Our Global Community

Current Membership Reality

Currently, approximately 80% of our members come from the Northern Hemisphere, where the traditional off-season runs from January to March, with a smaller lull from July to end-August. Many of our guides are self-employed professionals who depend on peak season earnings for their annual income, making these off-season periods the most practical times for professional development and international travel.

Major Association Coordination

Convention timing must be coordinated with our largest member associations—including USA, Germany, Austria, and Portugal—which historically provide the majority of participants. These associations’ schedules and seasonal patterns significantly influence optimal Convention timing and participant availability.

Commitment to Global Inclusion

However, we recognize that our traditional January-March scheduling created unfair barriers for Southern Hemisphere destinations and members, whose peak season often coincides with Northern Hemisphere low season. As we grow our global membership and welcome new associations from Africa, South America, and Oceania, we must ensure equal opportunities for all destinations to showcase their regions and benefit from hosting.

Preferred Convention Periods

Primary Options

Mid-January to Mid-March:
Traditional period suitable for Northern Hemisphere destinations during their tourism low season.
Mid-July to End-August:
New option perfect for Southern Hemisphere destinations, mountain regions, and locations where summer represents the tourism off-season.

Alternative Consideration

November theoretically offers excellent conditions for many destinations, but traditionally conflicts with the FEG (Federation of European Tourist Guide Associations) annual meeting, creating scheduling challenges for our European members who represent a significant portion of our participant base.

Low Season Advantage

We strongly prefer scheduling during your destination’s tourism low season when hotels, venues, and local suppliers can offer more favorable conditions. This benefits both Convention costs and ensures your local tourism industry can fully focus on creating exceptional experiences without competing with peak tourist demands.

Flexibility for Global Destinations

The dual timeframe options ensure destinations worldwide can bid during periods that work best for their climate, tourism patterns, and local infrastructure capacity. No destination should be disadvantaged by seasonal timing beyond their control.

Convention Duration & Structure

Complete Programme Timeline

Pre-Programme:
3-4 days before Main Convention
Main Convention:
4.5 days (Sunday arrival to Friday departure)
Post-Programme:
4-7 days after Main Convention
Total Duration:
10-15 days depending on programme design

Flexible Arrangements

Different participants may join different programme segments, allowing for varied arrival and departure schedules while maintaining the core Convention experience for all attendees.

What We Need in Your Bid

Primary Convention Dates

Specific proposed dates within your chosen timeframe (January-March OR July-August)
Justification for chosen period based on local conditions and advantages
Confirmation that proposed dates align with your destination’s tourism low season
Analysis of weather conditions, local events, and tourism patterns during proposed period

Alternative Date Proposal

Backup dates within the same seasonal timeframe
Flexibility assessment for date adjustments if required
Venue availability confirmation for both primary and alternative dates
Pricing consistency between primary and alternative date options

Seasonal Analysis

Detailed explanation of your destination’s seasonal tourism patterns
Advantages of hosting during proposed low season period
Weather conditions and their impact on outdoor activities and experiences
Local events, festivals, or conflicts to avoid during Convention period

Logistical Considerations

Hotel availability and pricing during proposed periods
Transportation accessibility and frequency during low season
Restaurant and attraction operating schedules during proposed timeframe
Volunteer availability and local support capacity during chosen dates

Convention Theme - The Red Thread Through Everything

More Than Just a Slogan!
Your Strategic Decision Tool

The Convention theme is absolutely critical and serves as one of the most important decision criteria for selecting the winning bid. It’s not decoration—it’s the strategic foundation that connects your destination’s unique character with advancing the global guiding profession.

Why Theme Matters for Tourist Guides

Professional Relevance

The theme must address real challenges and opportunities that tourist guides face globally. It should provide practical insights, innovative solutions, or new perspectives that participants can apply in their daily work—from traditional interpretation techniques to cutting-edge digital tools.

Local Impact Connection

Your theme should demonstrate how hosting the Convention will specifically transform your local guiding community. What unique challenges does your destination face? What innovations have your guides developed? How will exploring this theme elevate local guide businesses and professional standing?

Theme Integration Throughout Convention

WFTGA will manage the speaker budget, but your connections add authenticity and local expertise.

Main Convention (WFTGA Responsibility)

Keynote Speakers: International experts addressing theme topics
Workshop Sessions: Practical applications and skill development
Panel Discussions: Industry leaders exploring theme implications
Innovation Labs: Hands-on development of theme-related solutions

Pre & Post Programmes (Your Creative Canvas)

Experiential Learning: Tours and activities that demonstrate theme concepts
Local Case Studies: Real-world examples from your destination
Practical Exercises: Hands-on learning opportunities for participants
Theme-Related Presentations: Local speakers and expert contributions
Guiding Skills Tests: Assessments and certifications related to theme focus

Theme Development Process

Your Proposal (Bidding Stage)

Propose a theme that authentically reflects your destination while addressing global guiding challenges. Explain the local relevance and international applicability.

WFTGA Collaboration (After winning the bid)

WFTGA reserves the right to adapt, develop, or modify themes to respond to current events, industry developments, or emerging opportunities. Themes evolve through partnership to maximize impact and relevance.

Implementation Strategy

The theme becomes your powerful tool for agenda setting and advocacy during the entire preparation period. Use theme discussions with suppliers, partners, and stakeholders to consistently promote not only the Convention topic but also broader issues facing the guiding profession and your local tourism challenges.

Theme Examples & Inspiration

Technology & Innovation

“AI-Enhanced Storytelling: The Future of Cultural Interpretation”
“Digital Nomads Meet Local Guides: Bridging Virtual and Physical Tourism”

Sustainability & Community

“Regenerative Tourism: Guides as Community Champions”
“Beyond Sustainable: Tourism That Heals and Restores”

Cultural Exchange & Understanding

“Food as Universal Language: Culinary Diplomacy Through Guiding”
“Multicultural Cities: Navigating Diversity in Modern Tourism”

Professional Development

“Micro-Adventures, Macro-Impact: Small Tours, Big Transformation”
“The Psychology of Wonder: Creating Unforgettable Moments”

What We Need in Your Bid

Theme Proposal

Clear theme statement and explanation
Connection to local guiding community and challenges
International relevance and professional development potential
Examples of how theme will be integrated into pre/post programmes

Support Network

Local speakers, trainers, and expert contacts
Potential sponsors and theme-related partnerships
Technology providers and innovation partners
Media contacts and amplification opportunities
Stakeholder network aligned with theme focus

Legacy Vision

How will the theme continue impacting your destination post-Convention?
What lasting changes will theme exploration create for local guides?
How will theme insights be shared with the global guiding community?

Training & Professional Development

Building Excellence: From Concept to Convention

WFTGA’s comprehensive training programme ensures your Convention delivers world-class experiences while creating lasting professional development for your local guiding community and sustainable tourism products for your destination.

Host Development Programme: Creating Excellence Together

Phase 1: Communication Seminar (During Site Inspection)

Hands-On Tourist Guiding (HOT) Course: Practical skills development for active guides Train the Trainer Course: Advanced programme for guide educators and association leaders

These courses are available to Convention participants before arrival, ensuring everyone comes prepared to engage with cutting-edge guiding practices and contribute meaningfully to professional discussions.

Phase 2: Experience Design Course (Online Collaboration)

Collaborative Development: Following the site inspection, we move into intensive online experience design sessions where WFTGA experts work directly with your team to develop all Convention experiences.

English Language Training: For non-native English speaking guides, specialized English training for tourist guiding is provided, focusing on tourism-specific vocabulary, professional communication, and confident presentation skills in English.

What We Design Together:

Pre-Convention Tours: Creating innovative experiences that showcase your destination's unique character
Main Convention Activities: City tours, cultural experiences, and excursion programmes
Post-Convention Programmes: Extended exploration opportunities that highlight regional strengths

Development Principles:

Participant Needs Assessment: Ensuring experiences meet the professional development needs of international guide participants
Educational Value: Integrating learning opportunities and skill development into every activity
Sustainable Tourism Products: Developing experiences that can be marketed to future tourists long after the Convention
Quality Assurance: Continuous review and refinement to meet WFTGA's international standards

Phase 3: Pre-Convention Skills Refresher

Final Preparation: Intensive refresher course for all local guides participating in Convention programmes Timing: Delivered 1 month before the Convention Focus: State-of-the-art guiding techniques to ensure exceptional experiences for international participants

Skills Development Areas:

Advanced interpretation techniques
International best practices in guiding
Cultural sensitivity and cross-cultural communication
Innovation in tourism experience delivery
Professional standards and service excellence

Pre-Convention Training for All Participants

These courses are available to Convention participants before the main convention.

Hands-On Tourist Guiding (HOT) Course:
Practical skills development for active guides

Train the Trainer Course (TtT):
Advanced programme for guide educators and association leaders

Continuing Professional Development (CPD):
Different topics with 1-2 duration length

What We Need in Your Bid

Provide an honest analysis of your local guiding situation including:

Guide Numbers:
How many professional guides are available in your destination?
Professionalization Level:
What is the current professional standard and skill level of local guides?
Training Needs:
Beyond our proposed programmes, what additional training would benefit your community?
Impact Projection:
What specific impact would our training programme have on your local guide community and tourism sector?
Capacity Assessment:
Can your guide community handle the Convention requirements and benefit from international exposure?

The Perfect Travel Book Structure

Like every great travel book, our Convention follows a proven structure: it begins with an orientation to help participants feel welcome and understand the destination, then provides a comprehensive cultural and historical introduction, before diving into the professional details and experiences.

While WFTGA manages the main Convention content and logistics, we need essential support from our local hosts to bring this structure to life in your unique destination.

Essential Venue Requirements

General Assembly Room

Capacity: 50-80 persons
Layout: Parliamentary style with table-mounted microphones
Purpose: WFTGA governance and delegate business meetings
Technical: Hybrid capabilities for virtual participation

Opening Show Venue

Capacity: 500 persons
Layout: Theatre style with stage and professional AV
Purpose: Cultural introduction and keynote presentations
Features: Space for performances and multimedia presentations

Workshop Facilities

Requirements: 10-15 parallel rooms
Capacity Range: 15-100 persons per room
Purpose: Professional development sessions and specialized training
Equipment: Microphones, projectors, flipcharts, hybrid streaming capability

What We Need in Your Bid

Convention Center Details

Type and name of proposed convention facility
Detailed capacity breakdown for all required spaces
Floor plans and technical specifications
Accessibility features and facilities

Financial Information

Rental costs for all required venues and equipment
Package deals or special rates available
Payment terms and cancellation policies
Additional costs for technical support and services

Local Support Network

Convention bureau partnership and support level
DMO involvement and promotional assistance
Government or tourism authority backing
Local supplier networks and preferred vendor agreements
Volunteer coordination and local hospitality support

Hotels

We require your recommendations for participant accommodation, but WFTGA will handle the booking management.

Unless you have a particularly advantageous local booking system or special group rates, we prefer to let participants choose their own accommodation through our partnership with international booking platforms.

This gives attendees control over their budget and preferences while simplifying logistics for the host.

What We Need from You

Recommended Hotels: 3-5 options in different price categories
Special Rates: Any negotiated group rates or Convention discounts available
Local Booking Systems: Information about regional booking platforms or hotel partnerships
Transportation: Distance and connection options from recommended hotels to Convention center
Area Information: Neighborhood descriptions and local amenities near suggested accommodations

Pre & Post Programme - Your Creative Showcase

Where Your Destination Becomes the Teacher

This is your moment to shine. With WFTGA handling the Main Convention, you can pour all your creativity into designing extraordinary pre and post experiences that showcase your destination’s unique potential and become models for the global guiding community.

Target Budget: €50-150 per person per day (including accommodation) |
Duration: 3-7 days each programme

The Perfect Holiday-Learning Mix

Imagine creating experiences that feel like the best holiday with close friends, combined with meaningful professional development and the warmth of a global guide family reunion. Participants arrive as colleagues and leave as lifelong friends, carrying stories and skills that transform their own destinations.

Our international participants become your most valuable test customers, experiencing your innovations with the critical eye of tourism professionals while maintaining the wonder of first-time visitors. They'll provide honest feedback that helps refine these experiences into marketable products, but they're also there to be surprised by hidden gems only locals know about.

Theme Integration Throughout

Everything should weave together with your Convention theme like a perfectly crafted story. If your theme focuses on sustainable tourism, your pre-tour might include behind-the-scenes access to conservation projects. If it's about culinary diplomacy, perhaps secret family recipes shared in private homes. The theme becomes the golden thread connecting all experiences, making participants feel they're living your destination's unique story.

Local stories, community involvement, and cultural performances should all demonstrate how your destination embodies the Convention theme in authentic, meaningful ways.

Collaborative Development Process

We don't expect you to create these programmes alone. Through our Experience Design Course, WFTGA experts work alongside your team to develop every detail. We help ensure experiences meet international standards while maintaining authentic local character. Together, we'll create something that serves multiple purposes—Convention programming, tourism product development, and professional training for your guides.

The most memorable experiences often happen away from main tourist trails. Secret viewpoints, local artisan workshops, family-run restaurants, private cultural performances, or access to normally closed sites create the "wow" factor that transforms participants into passionate ambassadors for your destination.

Legacy Product Development

Every experience we design together has a dual purpose—creating extraordinary Convention moments while developing tourism products you can market long-term. Convention participants essentially become product testers, helping perfect experiences that will attract high-value visitors for years to come. It's sustainable tourism development through collaborative innovation.

Your local guides receive world-class training integrated into programme delivery, creating lasting professional capacity building that benefits your entire tourism sector.

Programme Structure

Pre-Programme (3-4 days) introduces theme concepts through authentic local experiences, provides comprehensive destination overview, and builds professional networking before Convention intensity begins.

Post-Programme (4-7 days) offers extended regional discovery, focused business development opportunities, professional content creation, and culminating activities that cement lasting relationships.

Delegate: Text

Trainings: Text

What We Need in Your Bid

Creative Vision & Local Expertise

Hidden Gem Inventory:
Secret locations, unique access, authentic experiences
Theme Connection:
How local examples demonstrate your Convention theme
Innovation Ideas:
Tourism experiences that don’t exist yet but could
Community Network:
Local contacts who could enhance programmes

Honest Assessment & Planning

Local Guide Capacity:
Number and skill level of available guides
Professional Development Needs:
What training would benefit your community most
Logistical Considerations:
Transportation, accommodation, practical limitations
Stakeholder Support:
Local businesses, cultural sites, community members willing to participate

Legacy Strategy

Product Development Goals:
How experiences will become ongoing tourism offerings
Marketing Integration:
Plans for promoting new products post-Convention
Professional Sustainability:
Ensuring local guides benefit long-term
Impact Measurement:
How you’ll track and document programme success

We’ve fundamentally transformed Convention hosting from a solo challenge into a true partnership where each party focuses on their strengths. WFTGA brings three decades of global expertise, international networks, and professional resources, while you showcase your destination’s unique character and create unforgettable local experiences. This collaborative approach eliminates traditional risks while maximizing impact for your guide community and destination.

Detailed Requirements & Specifications

For comprehensive details on specific requirements, budget parameters, training programmes, theme development, and bidding documentation, please refer to the relevant specialized tabs. Each area contains detailed specifications, examples, and “What We Need in Your Bid” sections that outline exactly what information and planning is required for your proposal.

WFTGA

WFTGA manages all aspects that require international expertise, global networks, and complex coordination. Our role is to provide the professional backbone that ensures Convention success while removing financial and administrative burdens from your team.

Training & Professional Development

Complete training programme delivery including HOT Course, Communication Seminars, and Experience Design
World-class speakers and workshop facilitators from our global network
UN Tourism and UNESCO certification programmes and international credentials
English language training for non-native speaking guides

Budget & Financial Management

Primary financial liability for main Convention operations and participant management
All international payment processing, hotel contracts, and venue negotiations
Insurance coordination, legal frameworks, and comprehensive risk management
WISE sub-account system eliminating international payment complications for hosts

Main Convention Operations

Complete main Convention organization including venues, speakers, and professional content
Official registration platform, hybrid technology, and virtual participant management
Convention theme development and integration with international best practices
Governance sessions, General Assembly, and WFTGA organizational meetings

Logistics & Global Coordination

International marketing to 200,000 guides worldwide and promotional campaigns
Professional photography with rights transfer to local DMOs
Quality assurance and international standards implementation
Post-Convention reporting and ongoing global network integration

General Organizational Excellence

30 years of Convention expertise and proven systems
Access to international networks and professional relationships
Crisis management and contingency planning capabilities
Legacy programme development and long-term impact measurement

Host / Bidder

Your role focuses on what makes your destination special—showcasing local culture, coordinating regional logistics, and creating authentic experiences. You’re the creative force that transforms international expertise into unforgettable destination-specific experiences.

Training Support & Guide Development

Local guide identification and coordination for all Convention programmes
Training venue provision and cultural context during collaborative development
Honest assessment of guide community capacity and development needs
Legacy planning for continued professional development in your destination

Budget Development & Local Partnerships

Pre and post programme design and budget development within recommended ranges
Local sponsor relationship building and regional partnership coordination
Convention center cost research and local supplier relationship management

Pre & Post Programme Creation

Complete design and execution of innovative pre and post Convention experiences
State-of-the-art tourism product development that showcases destination uniqueness
Hidden gem access and authentic cultural immersion programme creation
Innovation testing and sustainable tourism product development

Main Convention Cultural Integration

Opening and closing ceremony cultural programming and local entertainment
City tours, regional excursions, and authentic local experience coordination
Theme integration through local stories, examples, and cultural demonstration
Restaurant and attraction partnerships for authentic dining and cultural experiences

Logistics & Local Coordination

Airport welcome services and local transportation coordination
Volunteer recruitment, training, and day-to-day management
Local media relations and community engagement
WFTGA Cultour Card promotion with museums and regional attractions

General Local Excellence

Regional stakeholder engagement and government liaison
Community integration and authentic relationship building
Local context provision and destination-specific expertise
Sustainability planning and legacy implementation strategies

Budget & Financial Responsibilities

A Guide-to-Guide Conference: Fair Pricing, Clear Responsibilities

This is a Convention organized by guides for guides on a volunteer basis. Our budget structure reflects this philosophy—fair pricing that makes participation accessible while ensuring quality experiences, with clear financial responsibilities that eliminate confusion and risk.

Core Principle:
Hosts should not profit from hosting a WFTGA Convention. This is a professional development opportunity that benefits the entire guiding community.

Pre & Post Programme Budget (Host Responsibility)

Complete Host Control

You have absolute decision-making authority over pre and post programme design, pricing, and execution. These programmes are entirely your responsibility and creative canvas.

Pricing Philosophy

Target Range:
€100-200 per person per day
Fair Pricing:
Accessible for working guides while ensuring quality experiences
Final Prices:
Set by you and included in final bidding documents
Price Protection:
Maximum adjustment only for inflation-indexed cost increases
No Profit Expectation:
Cover costs and create extraordinary experiences, not revenue

Main Convention Budget (WFTGA Responsibility)

WFTGA Financial Management

We handle all main Convention finances, registration, invoicing, and participant payments. You provide essential local support to make this possible.

Convention Support Needed

Convention Center Costs:
Detailed rental fees for all required venues and equipment
Local Sponsor Opportunities:
Potential sponsors for main Convention elements (meals, sessions, materials)
Catering Costs:
Accurate pricing for all meals, breaks, and special events during main Convention
Experience Costs:
Transportation, entrance fees, and activity costs for city tours and cultural programmes
Local Speaker Availability:
Costs and availability of regional speakers and cultural performers

Training Programme Budget

WFTGA Training Delivery

We provide all training expertise, materials, and programme content. Local support makes delivery possible and effective.

Local Support Required

Training Venues:
Meeting rooms for Communication Seminars, Experience Design sessions, and Skills Refresher courses
Technical Requirements:
Basic AV equipment, internet access, flipcharts, and workshop materials
Refreshment Support:
Coffee breaks and working lunches during training sessions
Sponsor Opportunities:
Local sponsors interested in supporting professional development initiatives

Payment Processing & Financial Management

WFTGA Handles All International Payments

All participant payments are processed through WFTGA’s registration system, eliminating complex international payment handling for hosts. You receive guaranteed payments without dealing with currency conversion, international banking, or payment processing challenges.

Wise Sub-Account System

Dedicated Host Account:
WFTGA provides you with a Wise sub-account specifically for Convention finances
Direct Transfers:
All your programme revenues are transferred directly to this account
Full Access:
Complete control and visibility over your Convention finances
No Payment Processing Hassles:
WFTGA handles all international payment complications

Payment Methods & Fees

Multiple Options:
WFTGA accepts credit cards, PayPal, bank transfers, and other international payment methods
Fee Management:
All payment processing fees are added to final prices, not deducted from host revenues
Currency Standard:
All prices must be quoted in Euros for consistency and clarity
Transparent Pricing:
Participants see total costs including all fees upfront

What We Need in Your Bid

Pre & Post Programme Budgets

Complete cost breakdown per person per day
Accommodation options and pricing tiers
Transportation costs and logistics
Meal and activity inclusions
Local guide and specialist fees
Contingency planning and price protection strategies

Main Convention Support Costs

Convention center rental fees and package options
Catering costs for all meals and breaks
Transportation for city tours and cultural experiences
Local speaker and performer fees
Venue setup and technical support costs
Potential sponsor opportunities and contribution levels

Training Programme Support

Venue availability and costs for training sessions
Technical equipment and support requirements
Refreshment and hospitality costs during training
Local sponsor interest in professional development
Volunteer coordination and administrative support

Sponsor Development Strategy

Identified potential sponsors and their interest areas
Government or tourism authority support possibilities
Local business partnership opportunities
Media and promotional value offerings
Long-term relationship building potential

Voting Process - Fair, Professional, Impact-Focused

Revolutionary Change:
From Popularity Contest to Professional Excellence

We’ve transformed our selection process from traditional delegate voting to a structured professional assessment system. Previously, European delegates could significantly influence outcomes regardless of bid quality, and voting often favored beautiful destinations over professional impact. Our new system mirrors tourist guide certification standards, focusing on measurable impact for the guiding profession rather than destination appea

New Bid Presentation & Comparison System

All qualifying bids are presented in a detailed tabular comparison format at the 2026 Convention in Fukuoka, allowing delegates to evaluate proposals side-by-side across all assessment criteria. This transparency ensures informed decision-making based on complete information rather than presentation charm alone.

Professional Point System Assessment

Following our proven tourist guide examination model, delegates evaluate bids using structured criteria that reflect our professional priorities as tourism guides and industry leaders.

Pre & Post Programme Innovation (25 points)
These programmes showcase creativity, innovation, and the ability to create experiences that don’t exist elsewhere—the heart of professional guiding excellence and destination transformation.

Creative experience design (10 points): Original tourism products and experiences that don’t exist elsewhere
Professional development integration (8 points): Learning opportunities and skill development woven into experiences
Sustainability and legacy (7 points): Long-term tourism products and lasting impact for local community

Live Presentation Performance (20 points)
As professional tourist guides, presentation excellence is fundamental to our identity. The live presentation demonstrates the bidding team’s ability to inspire, inform, and engage—core skills that translate directly to Convention delivery quality.

Professional delivery (8 points): Quality of presentation to Convention participants and delegates
Q&A engagement (7 points): Effectiveness in addressing delegate questions and concerns
Vision communication (5 points): Ability to inspire confidence in their Convention vision

Convention Theme (20 points)
The theme demonstrates understanding of current professional challenges and the vision to address them through meaningful programme integration and industry advancement.

Relevance to guiding profession (8 points): How directly the theme addresses current challenges and opportunities in professional guiding
Innovation potential (7 points): Opportunities for developing new approaches and solutions that benefit the global community
Local authenticity (5 points): Genuine connection between theme and destination’s unique character and expertise

Local Speaker & Trainer Network (20 points)
Quality local expertise enhances Convention content and demonstrates the destination’s commitment to professional development and international collaboration.

Expert availability (8 points): Quality and relevance of proposed local speakers and trainers
Theme integration (7 points): How local experts enhance and demonstrate theme concepts
International potential (5 points): Speakers who could contribute to global WFTGA programmes

Training & Professional Development (15 points)
Local community assessment and training support capabilities show realistic understanding of guide development needs and long-term impact potential.

Local guide community assessment (6 points): Honest evaluation and realistic improvement potential
Training venue and support (5 points): Quality facilities and commitment to programme delivery
Legacy planning (4 points): Strategies for continued professional development post-Convention

Timeline to transform your destination

Each step is designed to support you through the process while ensuring we find the perfect partner for creating an extraordinary Convention experience.

Deadline: 31st August 2025 | 12:00 CET

Step 1: Expression of Interest

Submit your initial interest through our online form. This is just to let us know you're considering hosting—no detailed planning required yet.

Deadline: 31st August 2025 | 12:00 CET

Early September 2025

Step 2: Q&A Webinar

We invite all interested bidders to a comprehensive webinar where we explain the complete bidding form, answer questions, and provide guidance on the application process.

Early September 2025

Deadline: 30st September 2025 | 12:00 CET

Step 3: Complete Bidding Form Submission

Submit your detailed bidding documents including your vision, the impact on local tourist guides, pre/post-tour concepts & budget, and supporting materials using our standardized templates.

Deadline: 30st September 2025 | 12:00 CET

October 2025

Step 4: Expert Review Process

The Bidders Commission, consisting of President Emeritus and WFTGA experts, reviews all submissions for plausibility, completeness, and alignment with our partnership model.

October 2025

Deadline: Mid-November 2025

Step 5: Document Completion

If needed, opportunity to submit any missing documents or clarifications identified during the review process.

Deadline: Mid-November 2025

End of November 2025

Step 6: Commission Decision

The Bidders Commission makes final decision on which applications proceed to the presentation phase at the 2026 Convention.

End of November 2025

Early December 2025

Step 7: Bidder Publication

Approved bidders are officially announced to the WFTGA membership and global guiding community.

Early December 2025

9th February 2026, ~7:00 CET

Step 8: Convention Presentations

Present your bid to all Convention participants (on-site or online). This is your chance to showcase your destination and vision to 350+ international tourism professionals.

9th February 2026, ~7:00 CET

9-12 February 2026 - Fukuoka, Japan (Optional)

Step 9: Exhibition & Promotion

Optional exhibition stand at the Convention to promote your bid directly to participants and delegates through materials, gifts, and personal engagement.

9-12 February 2026 - Fukuoka, Japan (Optional)

12 February 2026 | ~9:00 CET

Step 10: Delegate Q&A Session

Formal Q&A session with WFTGA delegates who will be voting. This is the final opportunity to address concerns and highlight your proposal's strengths.

12 February 2026 | ~9:00 CET

12 February 2026

Step 11: Delegate Voting

WFTGA member association delegates vote to select the 2028 Convention host using our digital voting system.

12 February 2026

12 February 2026 | During the Gala Dinner

Step 12: Winner Announcement

The winning destination is announced at the Convention, and the partnership journey begins immediately with planning and development support.

12 February 2026 | During the Gala Dinner

Frequently asked Questions

Still have questions? Contact our Convention coordinators at conventions@wftga.org for personalized guidance and support throughout your bidding journey.

What exactly has changed in the WFTGA Convention model?

We’ve fundamentally transformed hosting from a solo challenge into a true partnership. WFTGA now handles all complex international logistics, financial management, and main Convention organization, while hosts focus on creating extraordinary local experiences and cultural programming.

Do we still need previous Convention experience to bid?

While previous attendance is recommended, it’s not mandatory. However, your bidding team must include an experienced tourist guide advisor who has served as a delegate at 1-2 previous WFTGA Conventions to ensure understanding of our quality standards.

Can non-WFTGA members bid to host?

Yes! DMOs, convention bureaus, and tourism organizations can bid with a commitment to WFTGA membership or establishing/partnering with a local tourist guide association if selected.

Are we financially responsible for the main Convention?

No. WFTGA takes primary financial liability for the main Convention, including hotel contracts, venue guarantees, and major supplier agreements. You only manage finances for your pre and post programmes.

How do international payments work?

WFTGA handles all international payment processing through our registration system. You receive a dedicated Wise sub-account where your programme revenues are transferred directly—no dealing with currency conversion or international banking complications.

What if we lose money on hosting?

The partnership model is designed to prevent this. WFTGA covers major financial risks, and your pre/post programmes are priced to cover costs while creating extraordinary experiences, not generate profit.

When can our Convention take place?

We offer two timeframes: mid-January to mid-March OR mid-July to end-August. This ensures global fairness for both Northern and Southern Hemisphere destinations. We prefer scheduling during your tourism low season for better rates and focused attention.

Why can't we host in November?

November typically conflicts with the FEG (Federation of European Tourist Guide Associations) annual meeting, creating scheduling challenges for our European members who represent a significant portion of participants.

Do we need to coordinate with other associations?

Yes, timing should work for our largest member associations (USA, Germany, Austria, Portugal) which provide the majority of participants. We help coordinate these considerations.

What training do our local guides receive?

Your guides receive Communication Seminars, Experience Design training, HOT Course completion, English language training (if needed), and ongoing professional development support—all provided by WFTGA at no cost to you.

Do we need to assess our local guide community honestly?

Yes, we need a realistic assessment of guide numbers, skill levels, and training needs in your bidding document. Honest evaluation helps us tailor programmes effectively—there’s no benefit to overstating capabilities.

Are we completely responsible for pre and post programmes?

Yes, but with extensive WFTGA support. We provide Experience Design training and collaborate on development, but you have creative control and pricing authority within the €50-150 per day including accommodation range.

What if we've never designed tourism products before?

That’s exactly why we provide the Experience Design Course! WFTGA experts work with you to develop programmes that meet international standards while showcasing your destination’s unique character.

How much control do we have over the Convention theme?

You propose the theme in your bid, but WFTGA reserves the right to adapt and develop it to ensure international relevance and current market alignment. It’s a collaborative process focused on maximum impact.

Do we need to find our own speakers?

WFTGA provides 50% of speakers and workshop facilitators. You can suggest local speakers and experts, but we handle speaker budget and coordination while you provide local context and cultural programming.

Can we bid if our continent recently hosted?

The rotation system excludes continents for 2 cycles after hosting, but you can still express interest in case we don’t receive sufficient bids from eligible continents. Europe and Asia are currently excluded for 2028.

What if we're unsuccessful in our bid?

Unsuccessful bidders are offered the opportunity to host the prestigious WFTGA Trainers’ Convention—a focused professional development event with 80-120 participants that offers similar benefits in a more manageable format.

What size venues do we need?

Main requirements: General Assembly room (50-80 people parliamentary style), Opening Show venue (500 people theatre style), and 10-15 workshop rooms (15-100 people each). Detailed specifications are in our Layout tab.

Do we handle hotel bookings for participants?

No. WFTGA manages hotel partnerships, likely through platforms like Booking.com or Expedia. You provide hotel recommendations and help negotiate group rates, but participants book independently.

What specific benefits can we expect for our destination?

Key benefits include: 500 professional reviews from tourism experts, professional photography with rights transferred to your DMO, enhanced guide skills through world-class training, new tourism products developed collaboratively, and international recognition as a tourism innovation leader.

How do we measure Convention success?

Success metrics include participant satisfaction, professional review generation, new business partnerships formed, local guide skill enhancement, and sustainable tourism products created that continue attracting visitors post-Convention.

How complex is the bidding process?

We’ve simplified it dramatically: Letter of Intent (end of July), Q&A Webinar (early September), Final Bid submission (end of September), with 12 clear steps leading to the February 2026 decision in Japan.

What support do we get during the bidding process?

Extensive support including mandatory Q&A webinars, connection with past hosts for advice, standardized templates, and ongoing guidance from WFTGA coordinators throughout the process.