The World Food Travel Association (WFTA) and the World Federation of Tourist Guide Associations (WFTGA) are thrilled to announce the relaunch of their strategic partnership, focusing on the training and certification of culinary tourist guides and tour directors. This collaboration aims to address the growing interest in food and beverage as primary attractions for travelers worldwide.
Culinary Tourism on the Rise
Culinary tourism has seen significant growth in recent years. The WFTA’s Food Travel Monitor proved that 93% of leisure travelers choose their next destination based on the reputation of its culinary culture. And various sources have estimated the value of the world’s culinary tourism market at nearly US$1 trillion this year, with growth projected to nearly US$3 trillion by 2032. This surge is driven by travelers’ increasing desire for authentic and immersive food experiences and renewed interest in culinary culture as an important facet of sustainability.
Importance of Specialized Training and Certification
The partnership between WFTA and WFTGA, which initially provided culinary tourist guide training and certification, will be reinstated to meet the rising demand for qualified guides in this niche sector. Certified culinary tourist guides and tour directors bring a depth of knowledge and expertise not often found among standard tourist guides. The training and certification will ensure a richer and more informative food and beverage experience for travelers
“Certified culinary tourist guides are essential for delivering the depth of knowledge that food enthusiasts crave today,” said Erik Wolf, Executive Director of the WFTA. “Their specialized training allows them to provide in-depth insights into local cuisines, cooking techniques, and food history, enhancing the overall visitor experience in a unique way.”
Sebastian Frankenberger, President of the WFTGA, added, “Our renewed partnership with the WFTA ensures that our tourist guides are well-equipped to cater to the sophisticated tastes of culinary tourists. This collaboration not only benefits travelers but also supports local economies by promoting awareness of regional culinary traditions.”
Benefits for Travelers and Local Economies
Certified culinary tourist guides offer several advantages over regular tourist guides. They are trained to understand and convey the intricacies of local food culture, provide recommendations on authentic dining experiences, and create tailored culinary tours that highlight the best of local gastronomy. This expertise enhances the travel experience, making it more educational and enjoyable.
Moreover, culinary tourism significantly contributes to local economies by attracting tourists to food festivals, culinary trails, and cooking classes. It supports local farmers, markets, and microenterprise culinary artisans, promoting sustainable practices and preserving culinary heritage.
About the World Food Travel Association
The World Food Travel Association (WFTA) is the world’s leading authority on food and beverage tourism. Established in 2003, the WFTA is dedicated to preserving and promoting culinary cultures through research, education, and strategic partnerships.
About the World Federation of Tourist Guide Associations
The World Federation of Tourist Guide Associations (WFTGA) is a global network of professional tourist guides. Founded in 1985, the WFTGA promotes high standards of training and professionalism among its members, ensuring quality and expertise in tourist guiding.
Media Contacts
Erik Wolf, Executive Director & Founder, World Food Travel Association
[email protected] (+44) 7827-582 554
Sebastian Frankenberger, President, World Federation of Tourist Guide Associations
[email protected] (+43) 676 9179366
