Maricar Donato

Maricar Donato is a International Trainer and Global Brand Ambassador with the World Federation of Tourist Guide Associations (WFTGA). With decades of experience in tourism education, heritage interpretation, and digital innovation, she has consistently advanced professional excellence within the global guiding community. A trained Apple user in Apple and Virtual Intelligence, she integrates technology with guiding to enhance communication and lifelong learning. Maricar previously conducted her workshop as an online version during the highly regarded WFTGA CPD Series, equipping guides worldwide to embrace artificial intelligence as a tool for creativity, productivity, and multilingual communication. Celebrating her participation in her 15th WFTGA Convention, Maricar continues her mission to empower tourist guides to stay ahead of the game in the rapidly evolving world of AI and sustainable tourism.