A symbol of professional recognition for qualified tourist guides worldwide
What is the WFTGA Cultour Card?
The cultour card is a personalised benefit card issued by the World Federation of Tourist Guide Associations (WFTGA). It is designed exclusively for professional tourist guides who are part of our global network, either through a WFTGA member association or as individual members.
The card is not an ID, but a recognisable token of professionalism and training, showing that the bearer is committed to the highest standards of tourist guiding.
The WFTGA cultour card is more than a pass –
it is a symbol of professional pride and a bridge between cultures.
👥 How Tourist Guides Can Obtain the Card
- 📌 Members of WFTGA-affiliated associations should contact their local association to access the official order form.
✉️ Individual WFTGA members may request the form by writing to info@wftga.org
Available Options:
💳 Digital Card (Apple/Google Wallet) – Free, valid until 31 January 2026
🪪 Plastic Card – €15, personalised and valid until 31 January 2028
Please note: This card must always be presented together with your official tourist guide identification. While many institutions do offer access, WFTGA cannot guarantee specific benefits.
For Cultural Institutions, Museums and Attractions: Why Recognise the Card?
Tourist guides are more than hosts – they are educators, heritage interpreters, and cultural mediators. When you recognise the WFTGA cultour card, you support:
1. Trusted Professionals on the Front Line of Culture
- WFTGA guides are formally trained and qualified, often licensed by public authorities.
They continuously engage in lifelong learning, regularly updating their knowledge of history, heritage, sustainability, accessibility, and storytelling.
Many are multilingual and culturally sensitive, trained to welcome diverse global audiences with diplomacy, accuracy, and care.
2. A Global Standard of Excellence
WFTGA is a non-profit organisation based in Vienna, representing professional tourist guides worldwide. We are proud to be:
An Affiliate Member of UN Tourism
An NGO Partner with UNESCO
As such, our work aligns with the UN Sustainable Development Goals and the Global Code of Ethics for Tourism, promoting responsible travel, cultural respect, and inclusive access to heritage.
3. Sustainable Partnerships that Benefit All
By recognising the cultour card through free or reduced admission:
You support training and access for those who deliver cultural knowledge to thousands of visitors.
You join a growing international network that values guided interpretation as essential to heritage preservation and intercultural understanding.
Your venue may be featured in our official partner listings and highlighted through social media visibility, reaching a dedicated audience of professionals and travellers.
4. A Small Contribution – A Powerful Message
By offering a gesture of professional courtesy, you’re not just opening your doors; you are:
Supporting a profession that uplifts communities
Encouraging continues professional development in the field of tourism
Acknowledging that quality guiding enhances the visitor experience and contributes to peace through understanding
If your institution accepts the cultour card, we’d love to hear from you at info@wftga.org – and celebrate you as a cultural partner.
Museum, attractions, activités
Cultour Card Partner 2025
Currently, WFTGA has 70 affiliate partners in 13 countries, and we want to grow our family.
Should have any potential partners interested in signing up, send all the relevant information to cultour@wftga.org.
📢 Guides: Help Us Build the Network
If you’re using your card and it is recognised, please:
Post about your visit using #WFTGA on social media
Or email us at info@wftga.org – so we can invite that institution to our list of supporting partners
Every shared story strengthens our visibility and helps expand professional recognition for all guides.
