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Mission and Vission

WFTGA
About WFTGA
Mission and Vission
  1. Vision: To be the global voice of excellence in professional tourist guiding, inspiring cultural exchange, safeguarding heritage, and connecting communities through the power of guided experiences.
  2. Mission: The mission of the World Federation of Tourist Guide Associations (WFTGA) is to advance the guiding profession globally through structured support for both individual tourist guides and tourist guide associations. The Federation promotes quality, solidarity, and ethical responsibility in tourism.
  3. To fulfil this mission, the Federation shall:
    1. Strengthen the Professionย 
      1. Empower guides through access to training, certification, and professional developmentย 
      2. Provide tools and platforms for self-promotion and professional visibilityย 
      3. Promote high standards of practice rooted in responsibility, authenticity, and skill
    2. Support Associationsย 
      1. Assist with the creation, growth, and leadership of tourist guide associationsย 
      2. Provide resources and guidance for effective association managementย 
      3. Encourage cooperation and exchange between member organisations and their respective members
    3. Advocacy and Representationย 
      1. Advocate for the recognition of tourist guiding as a skilled profession in tourism policy and industryย 
      2. Represent guides in international tourism fora and policy discussions
      3. Promote ethical and inclusive tourism practices industry-wide
    4. Capacity Building and Community Engagementย 
      1. Organise international conventions, meetings, and workshops for member engagement
      2. Support innovation and knowledge exchange through networks and partnershipsย 
      3. Encourage adaptation and resilience in a changing global tourism environment
    5. Ethical Foundationย 
      1. Uphold the values of truthfulness, transparency, and respect for universal human rights
      2. Actively counter disinformation, propaganda, and hate speech in all formsย 
      3. Promote intercultural understanding, dignity, and responsibility within tourismย 
      4. Require all members to adhere / commit / promote to the WFTGA Code of Guiding Practice