WFTGA Affiliate Member Local & Traveler is now live on the web, iOS and Android, introducing a new digital travel marketplace focused on personalised, trusted and human-centred travel experiences.

Developed around the vision of “a friend in every city”, Local & Traveler brings technology, destination knowledge and human connection together in one digital environment. The platform enables travellers to discover experiences, communicate directly, create personalised requests, manage bookings and complete secure payments in one place.

What it means for tourist guides

For the WFTGA community, Local & Traveler offers an additional digital channel through which professional tourist guides can present their expertise, strengthen their international visibility and connect with travellers seeking more personalised travel experiences.

Professional tourist guides play an essential role in helping visitors understand the culture, history and identity of a destination. Local & Traveler aims to support this value by making professional expertise more visible and accessible within the digital travel ecosystem.

Rollout

The initial European rollout focuses on Spain, Italy and France, with further expansion planned gradually in line with traveller demand, marketplace performance and service quality.

WFTGA members are invited to explore Local & Traveler and discover how the platform may support greater visibility, new connections and future opportunities.

Where to find it

• Web: localandtraveler.com
• App Store: Local & Traveler for iOS
• Google Play: Local & Traveler for Android

Local & Traveler OÜ, Tallinn, Estonia, is an Affiliate Member of WFTGA. WFTGA encourages travellers everywhere to book qualified, licensed local tourist guides. Text provided by Local & Traveler.