Vision: To be the global voice of excellence in professional tourist guiding, inspiring cultural exchange, safeguarding heritage, and connecting communities through the power of guided experiences.
Mission: The mission of the World Federation of Tourist Guide Associations (WFTGA) is to advance the guiding profession globally through structured support for both individual tourist guides and tourist guide associations. The Federation promotes quality, solidarity, and ethical responsibility in tourism.
To fulfil this mission, the Federation shall:
Strengthen the Profession
Empower guides through access to training, certification, and professional development
Provide tools and platforms for self-promotion and professional visibility
Promote high standards of practice rooted in responsibility, authenticity, and skill
Support Associations
Assist with the creation, growth, and leadership of tourist guide associations
Provide resources and guidance for effective association management
Encourage cooperation and exchange between member organisations and their respective members
Advocacy and Representation
Advocate for the recognition of tourist guiding as a skilled profession in tourism policy and industry
Represent guides in international tourism fora and policy discussions
Promote ethical and inclusive tourism practices industry-wide
Capacity Building and Community Engagement
Organise international conventions, meetings, and workshops for member engagement
Support innovation and knowledge exchange through networks and partnerships
Encourage adaptation and resilience in a changing global tourism environment
Ethical Foundation
Uphold the values of truthfulness, transparency, and respect for universal human rights
Actively counter disinformation, propaganda, and hate speech in all forms
Promote intercultural understanding, dignity, and responsibility within tourism
Require all members to adhere / commit / promote to the WFTGA Code of Guiding Practice
