CPD: How to design gourmet and food tours

CPD 161025 - gourmet tours
16 Oct 2025
virtual
WFTGA

Today on World Food Day, join our session to discover the art of creating unforgettable gastronomic experiences in our 90-minute CPD session “How to Design Gourmet and Food Tours”, led by expert trainers Helga Sturzenegger and Hussein Dehghan. This interactive online workshop will guide participants through the essential tools and considerations for planning and leading successful food and gourmet tours. From cultural insights and storytelling to practical matters like timing, budgeting, and group size, the session covers everything you need to know to craft tours that are both delicious and sustainable. You’ll explore the key differences between food and gourmet tours, and learn how gastronomy tourism can promote responsible travel, support local communities, and bring destinations to life. Whether it’s tropical smoothies in Rio or pastries in Paris, join us to learn how to blend taste with tradition and turn local cuisine into a powerful interpretive tool. Perfect for guides looking to enhance their tours with flavour, culture, and authenticity.

Summary

Quick recap

The team addressed technical challenges with their video conference setup and finalized details for an upcoming presentation, including presentation flow, house rules, and recording arrangements. They conducted a technical check of their presentation setup and established the structure for the session, with Mateusz introducing the speakers and setting expectations for participants. The meeting explored the differences between food tours and gourmet tours, discussed market trends and cultural significance, and covered practical guidelines for tour operations including food safety, allergies, and cultural sensitivity.

Next steps

Summary

Video Conference Technical Troubleshooting

The team discussed technical challenges with their video conference setup, including echo issues and audio quality problems. They explored various solutions, such as muting participants, adjusting audio levels, and potentially working from separate rooms or computers. Hussein agreed to email videos to WFTGA for testing, and Helga requested access to their shared Google Sheets. The team aimed to resolve these technical issues before their presentation at 2 o'clock, with Helga emphasizing the importance of starting on time.

Presentation Finalization and Access Details

The meeting focused on finalizing details for an upcoming presentation. Hussein confirmed changes to the presentation and agreed to send the updated link to WFTGA, who requested it be sent to their WFTGA email address. The group discussed housekeeping rules, including a 30-second time limit for questions, and agreed to address questions at the end of the presentation. They also discussed the recording of the presentation, which will be made available on the WFTGM website for members, with a possibility of temporary public access.

Presentation Setup and Flow Review

The team conducted a technical check of their presentation setup, including testing screen sharing and video playback functionality. They confirmed that the presentation would run for 60-90 minutes, with Helga and Hussein taking turns to present different sections, and agreed that Mateus would handle slide transitions. The presentation flow was established with Helga starting the appetizer section, followed by Hussein explaining the main content, and they confirmed that the videos would be shown at the end of the presentation.

Welcome and Speaker Introductions

Mateusz introduced the session, welcoming participants and outlining house rules, including muting microphones when others speak, using the chat for sharing, and asking questions in the Q&A section. He introduced Helga and Hussein as the speakers for the day, highlighting their expertise in food tours and gastronomy. The session will be recorded and stored on the website for later viewing.

Exploring Food and Gourmet Tours

The meeting focused on the differences between food tours and gourmet tours, with participants sharing their definitions and experiences. Hussein and Helga led the discussion, asking attendees to contribute their thoughts via chat. Key points included the idea that food tours are more general and focus on eating local cuisine, while gourmet tours are more specific and involve higher-end dining experiences. Participants also discussed the cultural significance of food and the importance of storytelling in gourmet tours. The conversation ended with Helga sharing her personal view on the distinction between the two types of tours, emphasizing the quantity of food and the focus on culture and commentary in gourmet tours.

Food Tours: Cultural and Sustainable

The meeting focused on the growing market for food and gourmet tours, emphasizing their cultural significance and potential for sustainable tourism. Participants discussed the unique experiences these tours offer, including local tastings, cultural insights, and the creation of lasting memories. Helga highlighted the importance of promoting responsible tourism through examples from various regions, while Hussein and others stressed the need for authentic experiences and connections with local cultures. The discussion also touched on the business aspects, with Susanne mentioning the opportunity to expand skills and attract different clients.

Cultural Context in Chocolate Tourism

Helga discussed the importance of connecting chocolate with its cultural and historical context, emphasizing the French tradition of consuming more dark than milk chocolate and the significance of anecdotes in understanding regional gastronomy. Hussein highlighted the need for collaboration with shop owners to ensure that tours are beneficial rather than disruptive, and Susanne contributed insights about German Christmas traditions. The group also discussed the importance of understanding customer expectations and managing allergies during gourmet tours.

Food Tourism Challenges and Solutions

The discussion focused on the key players and challenges in food tourism, with Helga and Hussein highlighting the importance of understanding customer allergies, dietary restrictions, and cultural differences. They emphasized the need to coordinate with travel agencies, shop owners, and food producers to ensure a satisfying experience for tourists while respecting local customs and ingredients. The conversation also touched on managing cultural differences, with Helga sharing her approach of preparing tourists for unique local dishes, and Oinam suggesting the importance of explaining local cuisines and ingredients clearly to guests.

Food Tour Safety and Guidelines

The group discussed food tour guidelines, focusing on food safety, allergies, and cultural sensitivity. Helga emphasized the importance of not forcing tourists to try unfamiliar foods and suggested offering alternatives if they decline. The discussion also covered ideal group sizes for food tours, with participants agreeing that it depends on the location and type of tour, but generally suggesting 6-12 people for better experiences. The group addressed the challenge of handling food allergies during tours and emphasized the need for pre-tour intake forms and having Plan B options in case of dietary restrictions.

Gourmet Tour Best Practices

The group discussed the differences between gourmet tours and food tours, with Helga emphasizing that gourmet tours focus on tasting and cultural storytelling rather than shopping, and should include 2-4 stops within a 2-3 hour timeframe. They agreed that guides should always pay for tastings to maintain transparency and avoid pressure on guests to purchase, though this needs to be factored into tour pricing. The discussion also covered the importance of pre-selecting shops and coordinating with owners, as well as managing timing and group sizes to ensure smooth experiences.

Essentials for Memorable Food Tours

The meeting focused on the importance of having a "toolbox" for gourmet or food tours, which includes items like hand sanitizer, tissues, and sometimes medicine, though guides cannot prescribe or give medicine directly. The discussion highlighted the need to plan rest stops and restroom access, with participants sharing their experiences and strategies for managing tours in different locations. The conversation also covered storytelling techniques to make food tours memorable, including linking food to history, culture, and personal experiences, with Matiush sharing his expertise on storytelling. The session concluded with a brief video demonstration of a food tour and a discussion about marketing strategies, with participants agreeing to share the recording later.

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