CPD: Sustainable Tourism Trends – too little too late?

Kai Miethig speaker
23 Sep 2025
WFTGA

Join us for an engaging 60-minute online CPD session, where we tackle the hot topic of sustainability in tourism. As we speak more and more destinations are reaching the ‘irritation stage’ in their tourism development curve and the work of tourist guides is becoming more and more challenging. Is it too late to make a real difference? What can we tourist guides do to turn things around?

Led by WFTGA Trainer Viola Lewis, this intensive workshop will remind us of the core principles of sustainability and how they can be effectively integrated into guided tours. Participants will gain practical insights on how to align their daily guiding work with the UN Sustainable Development Goals (SDGs). Through interactive elements, storytelling techniques, and a focus on communication and interpretation skills, the session aims to empower guides to deliver meaningful, future-oriented experiences. Through case study we will highlight key concepts, local challenges and local solutions. Join us for this opportunity to enhance your guiding practice and stay at the forefront of sustainable tourism trends.

Leading up to our CPD session we started discussing current trends in sustainable tourism on our social media platforms – join us there and give us comments, not just ‘likes’. 

We are delighted to introduce our first guest speaker, who will put the spotlight on ‘greenwashing’.

Kai Miethig is a qualified tourist guide in Bahrain and successfully completed our WFTGA Hands On Tourist Guiding (HOT) Course. Born and educated in Germany, Kai is an architect and project manager with almost 20 years of experience in the fields of design, project management, and site supervision as well as extensive expertise in material resource management, process efficiency and training. Living in the Middle East for about 20 years in UAE, Saudi Arabia and Bahrain, he is an expert in sustainability as well as innovative technology solutions implementation and a renowned speaker on the subject in the international circuit.

Download your cheat sheet summarising key concepts of Sustainable Tourism here

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