In partnership with the Central Luzon Tour Guides Association (CLTGA) and Department of Tourism Region III, we proudly celebrate the passion and purpose of our tourist guides the heart of cultural storytelling and heritage preservation.
June 16, 2025
Event Title: Tourist Guides 3:0 – Guiding Society Towards Sustainable DevelopmentThis year’s celebration spotlighted the vital role of tour guides in fostering responsible and sustainable tourism across the region. The event was graced by Ms. Maricar Donato, Global Brand Ambassador, who shared inspiring insights on “The Role of AI in Heritage Building”. She emphasized how AI-powered tools can empower guides through research, immersive visualization, and empathetic interpretation—enhancing storytelling with cultural nuance and authenticity.
Honored guests included:
President, World Federation of Tourist Guides Associatio, Sebastian Frankenberger
Dr. Richard G. Daenos, Regional Director, DOT Region III
Mr. Angelo Paulo Orante Chico,CLTGA President
Ms. Marichelle Santos, led a ceremonial toast, honoring the dedication of our regional guides.
Anchored on the UN Sustainable Development Goals (SDGs), the celebration reflects, SDG 8: Decent Work and EconomicGrowth, SDG 11: Sustainable Cities and Communities, SDG 12 : Responsible Consumption and Production, SDG 17: Partnerships for the Goals.
Together, we celebrate not only the craft of guiding but the vision of building sustainable, inclusive, and heritage-rich tourism for future generations.
