Sebastian Frankenberger
Sebastian Frankenbergerborn in Passau in 1981, has established his professional presence in Vienna, Linz and Passau. He studied mathematics, physics and theology in Passau, Regensburg and Rome. This interdisciplinary academic training still forms the foundation for his analytical thinking, his narrative strength and his value-oriented actions.
He currently heads the educational institute Tourism Trainingwhich is dedicated to the professionalization and qualitative development of the tourism industry. The aim is to counteract the increasing flattening of tourism offers and, in particular, to offer tourist guides sound training that combines professional competence, didactics, storytelling and ethical responsibility with each other. It sees education as a central instrument of social and cultural impact.
His entrepreneurial activities reflect his innovative spirit and deep understanding of the industry. Sebastian Frankenberger is the founder and managing director of several companies, including DonauGuides GmbH, Guide-Training, StadtLux, hybrid streaming and austriaguide.at. Many of his projects are closely linked to the Danube region and stand for sustainable, quality-oriented and culturally mediating tourism.
He works internationally as a consultant and keynote speaker. He specializes in analyzing guests’ needs, developing effective narratives and designing experiences that not only convey content but also create meaning. His workshops and presentations are known for their interactive, dialog-oriented and professional design.
Despite his many roles, Sebastian Frankenberger continues to be active as a guide himself. On his tours, he meets the participants at eye level – as a guide who combines history, the present and social issues. His broad experience makes him a reflective discussion partner who conveys complex content in an understandable and accessible way.
He achieved great public recognition in Germany through his commitment to the genuine protection of non-smokersespecially as the initiator of the referendum in Bavaria. This political work was both formative and challenging: the intense public debate and the increasing wear and tear on his political tone led him to consciously withdraw from party politics. However, he has remained a political man – Today, he brings his attitude, responsibility and creative power to other levels.
In addition to his work as a city councillor in Passau, he was the national chairman of the Ecological Democratic Partyand industry spokesman in the Austrian Chamber of Commerce and for many years worked internationally as a Guide representative. Today he is President of the World Federation of Tourist Guide Associations and is committed to quality, recognition and responsibility in tourism worldwide.
His close ties to his home town of Passau have remained as strong as his passion for culture, history and the European Danube region. He knows the region in depth, appreciates hidden places and maintains an extensive, cross-cultural and transnational network – a combination that characterizes his work as much as his personality.