The Eurovision Song Contest (ESC) has always been a vibrant celebration of music and cultures, bringing together millions of people—regardless of origin, language, or beliefs. Officially, the ESC is considered an apolitical event, prohibiting political gestures and instrumentalisation. However, time and again, it becomes evident that where cultural diversity is celebrated, values like freedom, tolerance, and equality are inherently present. And are these values not, in themselves, a political statement?
As the World Federation of Tourist Guide Associations (WFTGA), we are committed to political neutrality and cultural sensitivity. At the same time, we recognise our responsibility to uphold and promote shared values—values that align with human rights, democracy, and principles of sustainability.
Is Neutrality Enough?
Political neutrality means respecting all perspectives and excluding none. But does neutrality mean we should remain silent when fundamental human rights are at risk? Should a guided tour through the streets of a city ignore the history of freedom movements, the fight for equality, and democratic achievements in the name of “neutrality”?
Celebrating Diversity – Defending Values
We believe that true neutrality does not equate to indifference. On the contrary, our role as Tourist Guides is to share knowledge, build bridges, and—when necessary—remind people of our shared values. Democracy, human rights, and cultural diversity are non-negotiable. When we make these values tangible during our tours, it is not a political statement—it is an ethical commitment.
Yes, this might unsettle certain political leaders or sponsors. But lived democracy and diversity grow stronger when they are not only accepted but actively promoted—on stages like the ESC, and on the streets where we guide our guests.
Our Training as a Place for Value Transmission
In our training and professional development programmes, we strive not only to impart knowledge but also to raise awareness of the fact that guided tours are more than just storytelling. They are opportunities to inspire appreciation for democracy, human rights, and sustainability—in a politically neutral but ethically clear manner.
Whether at the ESC or on a guided tour: celebrating diversity, building bridges, and standing up for our shared values—that is our mission.
Sebastian Frankenberger
President of the World Federation of Tourist Guide Associations (WFTGA)
