On 12 May 2025, Pope Leo XIV addressed members of the global media with a powerful message that resonates far beyond the walls of newsrooms. His words serve as a profound reminder of the role we play as Tourist Guides—pathfinders, storytellers, and ambassadors of peace.
The Pope likened the work of journalists to that of peacemakers and bridge builders. He emphasised that their mission is not only to report facts but to help people understand, to connect across cultures, and to see the world with compassion and clarity. This mission mirrors our role as guides: we interpret the world, bring history to life, and reveal the soul of the places we share with visitors.
Pope Leo XIV thanked journalists for moving beyond clichés to show the heart and humanity behind the headlines. Similarly, as tourist guides, we strive to present the authentic stories of the communities, cultures, and landmarks we represent, breaking down barriers and building connections through genuine storytelling.
He urged the media to communicate with truth, humility, and love, avoiding sensationalism and division, and instead becoming builders of peace—to “disarm words” and use their voices to uplift and unite. This is a call we too can embrace, as we guide people through not just landscapes, but through understanding and empathy.
In this rapidly evolving digital age, where artificial intelligence is reshaping communication, Pope Leo XIV highlighted the importance of human connection and responsible storytelling. Whether we are holding a microphone on a bustling city street or carrying a flag in a crowded museum, the duty to share stories with dignity and respect is one we proudly share with journalists.
His message is a powerful reminder that guiding is not just a profession—it’s a calling. We are ambassadors of peace, custodians of culture, and storytellers of humanity.
Let’s continue to guide with heart, truth, and a spirit of peace, bringing people together, one tour at a time.
— Written by Sahra Jannig-Picker, WFTGA Area Representative
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