WFTGA International Trainer and Area Rep. Helga Sturzenegger at ICCA Association Impact Masterclass, Luxembourg
From July 2-4, 2026, WFTGA International Trainer and Area Representative Helga Sturzenegger attended the ICCA Association Impact Masterclass in Luxembourg. Here is her report: Reflections from Participating in the ICCA Association Impact Masterclass, Luxembourg “I recently had the privilege of attending the ICCA Association Impact Masterclass in Luxembourg, and I returned home inspired, challenged, and […]
FGASA Announces Safari Guide of the Year 2026
Thornybush’s Sarah Barratt crowned Safari Guide of the Year 2026 Klaserie Private Nature Reserve, Greater Kruger 24 June 2026 After five days of intense competition, exceptional guiding and unforgettable wildlife experiences, Sarah Barratt of Thornybush Game Lodge has been crowned Safari Guide of the Year (SGOTY) 2026, while Otto Scribante of Singita was named runner-up. […]
Blue Badge Tourist Guide Mark King honored with an MBE for Services to Tourism
From the official Institute of Tourist Guiding press release, June 23, 2026: In 1949, The Daily Telegraph advertised a new professional guide training course with the memorable headline: Register to beat spivs and touts.’ The aim was simple but powerful: to ensure visitors received “the truth and nothing but the truth.” That vision became reality […]
WFTGA Area Representative Sergio Buitrago at FIEXPO Latin America
WFTGA Area Representative Sergio Buitrago at FIEXPO Latin America Sergio Buitrago attended FIEXPO Latin America 2026 as a Hosted Buyer representing the World Federation of Tourist Guide Associations (WFTGA) in his capacity as Area Representative for Central and South America. The Hosted Buyer format gave him direct, structured access to the region’s most relevant tourism […]
News from the Global Networking Forums
Starting in January 2026, WFTGA Area Representatives from the Americas, Oceania, Caribbean, Europe, and Asia hosted six Global Networking Forums (GNF); three more hosted by Team Africa are coming up over the summer. The series will continue in the autumn with one more round from each Area Representative Team. Information about registering can be found […]
Welcome New Area Representatives!
From Europe to Asia, Africa to the Americas, our WFTGA Area Representatives have been the cornerstone of unity and progress. Their dedication and tireless efforts have forged connections, empowered communities, and elevated our profession worldwide. We are excited to introduce our new and returning Area Representatives who have already been hard at work with the […]
Proposal for new ISO Working Group on Tourist Guide Services
At the recent plenary meeting of ISO/TC 228 held in Hangzhou on 16 May 2026, the World Federation of Tourist Guide Associations (WFTGA) together with Japan Industrial Standards Committee proudly presented the proposal to establish a new ISO Working Group dedicated to tourist guide services. The proposed project title is “Tourism and related services – Tourist guide services – Recommendations.” The project leaders […]
Open Call for Trainer Conference 2027
Open Call: Host the 2nd WFTGA Trainer Conference in 2027 The World Federation of Tourist Guide Associations (WFTGA) is calling on partners and stakeholders to host our 2nd Trainer Conference in 2027. This premier event features both the core conference and pre- and post-conference training courses. We are seeking a well-connected, affordable, and […]
35 Years Union of Bulgarian Tourist Guides – Guardians of Cultural Authenticity and Accessible Culture
On behalf of the Union of Bulgarian Tourist Guides (UBTG), we are pleased to inform you about the successful conference held on 20 February 2026 in Varna, Bulgaria, on the occasion of the International Tourist Guide Day with the support of Varna Municipality and Varna Economic Development Agency (VEDA). The event took place at Hotel […]