WFTGA Statement on Heat Warnings: Professional Responsibility Begins with Self-Care
As heatwaves across Europe intensify, our responsibility as tourist guides grows – not just toward our guests, but also toward ourselves. Extreme heat is no longer an exception; it is a new reality that demands attention, adaptation, and solidarity within our profession. In these challenging conditions, the role of licensed and well-trained guides, especially those […]
“Free Tours” in Focus: A Fair Dialogue on Quality, Professionalism and Sustainable Practices
In recent years, Free Tours have become a familiar feature in urban tourism landscapes worldwide. What began as an innovative, customer-oriented model—offering “pay-what-you-like” walking tours—has grown into a global phenomenon. These tours, often promoted via digital platforms with impressive marketing strategies and social media reach, have succeeded in capturing a significant market share. At the […]
When Silence Becomes a Lie: Queer History as an Opportunity for City Tours
Tour guides are more than navigators – they decide which stories survive. It’s high time that queer history finds its natural place in guided tours. Matthew López poses a fundamental question in his play “The Inheritance”: “If we can no longer be in conversation with our past, what will our future be?” These words strike […]
Tourist Guides as Catalysts for the Sustainable Development Goals
An Essential Partner for Sustainable Development The Overlooked Agents of Sustainability Whilst the world grapples with the triple challenges of climate change, global inequality, and cultural polarisation, there exists a professional group working daily at the frontlines of human connection and sustainable change: Tourist Guides. They are the invisible architects of cultural exchange and the […]
