Washington, D.C. | April 9, 2025 โ The World Federation of Tourist Guide Associations (WFTGA) proudly participated in the ICCA Association Readiness Lab: Navigating Disruption in Unpredictable Times, a dynamic and interactive workshop focused on preparing associations for current and future challenges in an evolving global landscape.
Representing WFTGA at the event was Maricar Donato, Global Brand Ambassador, who joined 60 participants from six countriesโUSA, Canada, Singapore, Mexico, Belgium, and The Netherlandsโfor an inspiring exchange of ideas and strategies to strengthen global association leadership.
Key insights shared during the lab include:
Establishing a Fundraising Advisory Task Force: A volunteer group to propose innovative fundraising strategies to the WFTGA President.
Budget Reallocation for Strategic Growth: Exploring investments in an Association Management Company or salaried staff to support the development of WFTGAโs business model.
The workshop underscored the importance of long-term planning, agility, and member-driven leadership in the face of rising political and geopolitical uncertainties.
โBusiness as usual may be the biggest risk right now.โ
โ Francisco Gomez, Factum Global
โPolitical factors now directly permeate association activitiesโฆ long-term strategies and investments are critical for your associationโs survival.โ
โ Tommy Godwin, ECA
A Call for Member Voices: Shaping the Future Together
WFTGA is embracing fresh perspectives and renewed energy with a commitment to:
Enhancing communication
Encouraging active member involvement
Ensuring transparent, collaborative decision-making
We invite all members to contribute their ideas and take an active role in shaping the future of our global Federation. Interested in joining the Fundraising Advisory Task Force or sharing suggestions? Reach out to us at maricar@wftga.org.
