600 Professional Tourist Guides from 50 Nations Gather in Fukuoka for Groundbreaking Sustainability Summit
World Federation of Tourist Guide Associations Convention 2026 Addresses Professional Sustainability and Global Tourism Standards Fukuoka, Japan – 9 February 2026 – The World Federation of Tourist Guide Associations (WFTGA) opened its 2026 Convention today in Fukuoka, bringing together 600 professional tourist guides from over 50 countries alongside representatives from UN Tourism and UNESCO for […]
Statement on International Holocaust Remembrance Day: Our Responsibility as Tourist Guides
Today, on the 81st anniversary of the liberation of Auschwitz-Birkenau, the world observes International Holocaust Remembrance Day. This year’s theme, “Holocaust Remembrance for Dignity and Human Rights,” reminds us that remembrance is not merely about the past – it is a commitment to the present and future. As professional tourist guides, we stand at the […]
Guiding at the Highest Level in Nicosia: Professional Standards and Dialogue in Practice
During an official visit to Nicosia, WFTGA President Emeritus Titina guided Ursula von der Leyen, President of the European Commission, together with Nikos Christodoulides, President of the Republic of Cyprus, along the ceasefire line. Cyprus is not a post-conflict destination. The division of the island remains a lived reality. Guiding in such a place requires […]
Statement on Iran: Solidarity with Tourist Guides and Our Ethical Responsibility
The World Federation of Tourist Guide Associations (WFTGA) is following the current situation in Iran with deep concern. Our thoughts are with our Iranian colleagues, with whom we share long-standing professional relationships, personal friendships and a common commitment to the guiding profession. In 2017, the WFTGA held its international convention in Iran. Participants experienced extraordinary […]
WFTGA Year-End Update: From Survival to Momentum
Dear Members, dear colleagues, The end of the year is always a good moment to pause and reflect on where we stand. This message was originally intended to reach you before New Year, but as it will now go out in the coming days, it also serves as a bridge into 2026. With our term […]
Merry Christmas 2025 – Light in the Darkness. A Story We Carry Forward
Dear Tourist Guides, Dear Trainers, Dear Colleagues, Dear Partners, Dear Friends, Once upon a time – this is how many of the stories we cherish begin. And it is no coincidence that the Christmas story is among the most powerful narratives in human culture. Beyond any religious interpretation, it is a masterpiece of storytelling: simple, […]
World Tourism Day 2025 – “Tourism and Sustainable Transformation”
Tourist Guides and the Real Work of Sustainable Transformation Vienna – On this year’s World Tourism Day, celebrated under the UN’s theme “Tourism and Sustainable Transformation”, the World Federation of Tourist Guide Associations (WFTGA) proudly reaffirms its commitment to a tourism future that is just, inclusive, resilient, and human-centred. As an NGO Affiliate of UN […]
Celebrating the 30th Anniversary of the Munich Tourist Guide Association
Munich, Germany – The World Federation of Tourist Guide Associations (WFTGA) is proud to join the celebrations marking the 30th anniversary of the Munich Tourist Guide Association. On this special occasion, WFTGA President Sebastian Frankenberger addressed the gathering, paying tribute to the achievements and contributions of the association and its members. “It is a great […]
Guiding Peace: Building Bridges Through Tourism – On the Occasion of the 80th United Nations General Assembly
Vienna – On this significant day, as the United Nations convenes its 80th General Assembly under the banners of peace, cooperation and sustainable development, the World Federation of Tourist Guide Associations (WFTGA) stands in alignment with these global aspirations. As a non-governmental affiliate of the United Nations, the WFTGA believes that Tourist Guides are uniquely […]
In Memory of Giovanna Maria Giammarino — A Call to Action for the Guiding Profession
It is with profound sorrow that the World Federation of Tourist Guide Associations (WFTGA) learns of the tragic passing of Giovanna Maria Giammarino, a 56-year-old Italian tourist guide who collapsed and died while leading a tour at the Colosseum amid sweltering heat on August 20, 2025. Despite efforts to save her life, she passed away […]
WFTGA Statement – Support for Maintaining Licensing Requirements for Tourist Guides in Montreal
The World Federation of Tourist Guide Associations (WFTGA) has issued a formal statement to the City of Montreal, expressing strong support for keeping the licensing requirement for tourist guides in place. Licensing ensures high professional standards, protects visitor safety, supports sustainable tourism, and strengthens local economies. In our letter of 25 January 2025, we highlighted […]
WFTGA Statement – Appeal to Preserve Bulgaria’s Tourist Guiding Regulation
he World Federation of Tourist Guide Associations (WFTGA) has formally appealed to the Ministry of Tourism of the Republic of Bulgaria to maintain its existing Tourist Guiding Regulation. This regulation ensures that only qualified, certified guides may professionally practise in Bulgaria, safeguarding the quality, authenticity, and integrity of the country’s cultural tourism offer. In our […]
WFTGA Statement on Heat Warnings: Professional Responsibility Begins with Self-Care
As heatwaves across Europe intensify, our responsibility as tourist guides grows – not just toward our guests, but also toward ourselves. Extreme heat is no longer an exception; it is a new reality that demands attention, adaptation, and solidarity within our profession. In these challenging conditions, the role of licensed and well-trained guides, especially those […]
“Free Tours” in Focus: A Fair Dialogue on Quality, Professionalism and Sustainable Practices
In recent years, Free Tours have become a familiar feature in urban tourism landscapes worldwide. What began as an innovative, customer-oriented model—offering “pay-what-you-like” walking tours—has grown into a global phenomenon. These tours, often promoted via digital platforms with impressive marketing strategies and social media reach, have succeeded in capturing a significant market share. At the […]
When Silence Becomes a Lie: Queer History as an Opportunity for City Tours
Tour guides are more than navigators – they decide which stories survive. It’s high time that queer history finds its natural place in guided tours. Matthew López poses a fundamental question in his play “The Inheritance”: “If we can no longer be in conversation with our past, what will our future be?” These words strike […]
Tourist Guides as Catalysts for the Sustainable Development Goals
An Essential Partner for Sustainable Development The Overlooked Agents of Sustainability Whilst the world grapples with the triple challenges of climate change, global inequality, and cultural polarisation, there exists a professional group working daily at the frontlines of human connection and sustainable change: Tourist Guides. They are the invisible architects of cultural exchange and the […]
Official Statement of the WFTGA on Peace, Diversity and Human Dignity
As the global federation of tourist guides, we count among our valued and beloved members diverse individual members and associations from around the world. We continue to extend our heartfelt thoughts to all affected by ongoing painful conflicts and wars. War is never a solution for disputes. At our core, humanity seeks peace, connection, and […]
Global Brand Ambassador Maricar Donato Welcomes WFTGA Affiliate Member Candidate Sahara Holidays in Marrakesh
In the heart of Marrakesh’s historic Old Medina, WFTGA Global Brand Ambassador Maricar Donato welcomed Sahara Holidays, represented by El Khalil Balla, as a candidate for WFTGA Affiliate Membership. The warm reception took place at the picturesque Riad Christina, symbolising a growing network of unity and collaboration within the global tourism community. Accompanying the meeting […]
WFTGA Statement on the Eurovision Song Contest, Political Neutrality, and the Responsibility for Shared Values
The Eurovision Song Contest (ESC) has always been a vibrant celebration of music and cultures, bringing together millions of people—regardless of origin, language, or beliefs. Officially, the ESC is considered an apolitical event, prohibiting political gestures and instrumentalisation. However, time and again, it becomes evident that where cultural diversity is celebrated, values like freedom, tolerance, […]
Commemorating the End of World War II – The Responsibility of Tourist Guides in Addressing Historical and Political Themes
Vienna, 8 May 2025 – On this significant day, marking the end of World War II, we not only remember the historical event but also acknowledge the profound responsibility it carries. Tourist Guides around the world play a crucial role in conveying history and its consequences. It is time to overcome the longstanding taboo that […]
Farewell to Pope Francis – A Role Model for Us All
Today, we bid farewell to Pope Francis – a man whose life and work deeply touched the world. He stood as a symbol of kindness, humility, and profound humanity. His unwavering commitment to the poor, the marginalised, and the vulnerable will remain in our hearts and calls us all to reflect on our own responsibilities. […]
WFTGA Engages at ICCA Association Readiness Lab in Washington, D.C.
Washington, D.C. | April 9, 2025 – The World Federation of Tourist Guide Associations (WFTGA) proudly participated in the ICCA Association Readiness Lab: Navigating Disruption in Unpredictable Times, a dynamic and interactive workshop focused on preparing associations for current and future challenges in an evolving global landscape. Representing WFTGA at the event was Maricar Donato, […]
NEW: Global Networking Forum for Tourist Guides
Launching this April and running through November 2025, we are proud to introduce the Global Networking Forum for Tourist Guides. Hosted by the WFTGA Area Representatives, this new series will offer a dynamic space for continued dialogue, shared learning, and professional growth. Each month, guides from around the world will come together to: Identify emerging […]
International Tourist Guide Day 2025: Tourist Guides as Peace Ambassadors
Every year on 21st February, tourist guides around the world come together to celebrate International Tourist Guide Day (ITGD), honouring their profession and its vital role in society. The 2025 theme, “Tourist Guides as Peace Ambassadors,” highlights the unique contribution of guides in fostering understanding, inclusion, and harmony among cultures. “As tourist guides, we don’t […]
Training Without Borders: Tourist Guides as a Bridge Between Cultures
Kota Kinabalu, Malaysia – In a time when borders are being reinforced and differences are often used to divide, Tourist Guides play a crucial role in fostering connections, explaining cultures, and promoting mutual understanding. However, this responsibility requires much more than just local knowledge—it demands excellent guiding skills, intercultural competence, conflict management abilities, and the […]
The Future of Guiding: How Artificial Intelligence is Transforming the Profession
On 31 January, 2025, Sebastian Frankenberger, president of the WFTGA delivered a talk on Artificial Intelligence for Tourist Guides to members of the NFTGA. He showed how recent developments in A.I. can now enable guides to automate and simplify many time-consuming tasks such as replying to emails, creating and updating schedules, preparing summary documents of […]
International Tourist Guide Day 2025
Tourist Guides as Peace Ambassadors – this is a bold vision, but one deeply rooted in our history. Since our foundation, we have been promoting peace by telling the stories of the past and showing how peace has transformed communities. Who better to illustrate the impact of peace than tourist guides? We guide visitors through […]
Sebastian Frankenberger Highlights Ethical Responsibility of Tour Guides in an Era of Misinformation and Populism
Yesterday, Sebastian Frankenberger, president of the World Federation of Tourist Guide Associations, addressed a group of DC tour guides at the George Washington School of Business on the Ethical Responsibility of Tourist Guides in the Age of Alternative Truths and Populism. He explained that tourist guides today, in addition to conveying historical and architectural information, […]